Savings Goes Social: Gaucho Goes into Public Beta

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Gaucho, the savings inspired web community has gone into public beta. The platform seamlessly combines real time saving features on its savings stream with social networking.

Gaucho is the first website that captures the social side of shopping and injects it into an online environment. Some are calling it the Twitter of savings.

The newest addition to the social media craze is a timely one. With the economic recession hitting hard at home, many people are looking for ways to cut costs and save money. Technology's latest solution comes in the form of Gaucho -- a real-time social media platform built around savings deals.

Gaucho has been in private beta for awhile, but just opened its doors for the holiday season. Since going public on Black Friday, they've enjoyed a rush of traffic from people looking for great deals and sales.

The main feature of the site is the Gaucho Savings Stream (GSS). The GSS is a real-time stream of coupons and deals that get shared, chatted about and voted on by users from all over the Web. Their GauchoMaps provide a more visual way for users to find discounts at real brick and mortar stores nearby.

Social functions allow users to friend and follow each other. This helps to create a lively, mall-like feel. Whether it happens with friends, family or while meeting new people, shopping is an inherently social experience. Gaucho is the first website that captures the social side of shopping and injects it into an online environment. Some are calling it the Twitter of savings.

As Gaucho evolves, it will quickly transform by offering many more features, including an advanced price comparison site where people can find prices from thousands of stores, all in one place. Gaucho users, or "Gauchos" as they're called, can find the best deal on a product, then use coupons found in the GSS for even deeper product discounts. While other sites of this nature only provide price comparisons or coupon code sharing, Gaucho will do both -- and in real-time.

By next spring, Gaucho's Savings Search Advantage will be comprised of a fully integrated network of savings-related tools and communication platforms. Users will be able to learn, communicate and connect with each other in GauchoAnswers and GauchoForums. With iPhone and BlackBerry apps coming soon, Gaucho is poised to go anywhere its users go and make it easy to save while on the run.

As innovative as it is fun, Gaucho is a savings-inspired community full of features and tips designed to help people when coupon solutions aren't enough. Its user-generated content, community involvement and deep social media connectivity is what differentiates Gaucho from other price comparison sites and coupon outlets.

Gaucho was founded by a bio-engineer, Dr. Nate Portney, who has also has a deep interest in Web technologies and computer programming. Frustrated with his online shopping experiences, Dr. Portney was inspired to a create a socially diverse site that provides a useful savings service. To accomplish that, he applied hybrid systems theories from nanotechnology to architect the web platform. Dr. Portney earned his B.S. from UC Santa Barbara in Chemical Engineering, his M.S. from UC Irvine in Biochemical Engineering, and his Ph.D. from UC Riverside in Bioengineering.

Gaucho can be found on the Web at and, on Twitter @GauchoSave and on Facebook as Gaucho.


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Tolu Babalola
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