LBi, Premier Global Digital Marketing And Technology Agency, Names Cedric Devitt Executive Creative Director For New York

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Former Tribal DDB Creative Director (and Producer of Air Guitar Nation! documentary) Joins Global Digital Marketing and Technology Agency to Spearhead All U.S. Creative Endeavors

With the merger of IconNicholson and Special Ops Media, there’s a unique opportunity to develop truly breakthrough work.

Global digital marketing and technology agency LBi (http://www.lbiiconnicholson.com) today announced the appointment of Cedric Devitt as the newly-created Executive Creative Director. Devitt, who will be based out of LBi IconNicholson’s Manhattan office, will lead the agency’s creative department, drive conceptual thinking for the agency’s flagship clients and continue to integrate its world class production skills in the US marketplace. LBi IconNicholson Managing Director Judith Carr made the announcement.

Born and raised in Dublin, Devitt moved to the US after attending Trinity College. Prior to LBi, he spent nearly a decade shaping the creative vision at Tribal DBB. He began his career at Berlin Cameron Doyle and spent a significant amount of time at Grey Advertising. Devitt has shaped campaigns for a diverse selection of brands, including: Sony; Best Buy; Hershey’s; Neutrogena, Cuervo, Ketel One and H&R Block. He has been honored by many award shows, including: The One Show; NY Festivals, MIXX awards and the Cannes Short List. A music enthusiast, Cedric co-founded the US Air Guitar Championships and produced Air Guitar Nation!, a critically acclaimed feature documentary about the rise of competitive air guitar in the US.

"With the merger of IconNicholson and Special Ops Media, there’s a unique opportunity to develop truly breakthrough work," said Mr. Devitt. "It’s an honor to be a part of something this new, and to join a leadership team that has a unparalleled combination of great media thinking, strong account insight and an ambition to use innovative technology to produce award winning, strategic work."

"Cedric Devitt’s creative vision and decorated experience significantly strengthens our US offering," said Ms. Carr. "We are excited to have him aboard at LBi and we look forward to his creative input in 2010 and beyond."

About LBi:
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on NASDAQ OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). http://www.lbi.com

Press Contacts:    
Patrick Durkin            
The Morris + King Company/SeisMK for LBi                
(212) 561 7459                        
patrick.durkin(at)seismk(dot)com

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