Shows Steady Growth Even as Winter Weakens Demand

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Just when people might think it's too cold for a swim spa, proves them wrong, experiencing a lot of interest in its products on Cyber Monday, November 30, 2009. By dealing with manufacturers directly, the e-commerce site offers the best prices on deluxe swim spas anywhere.

An excellent swim spa at a reasonable value is hard to come by, and, a company, knows this. Therefore, it works with manufacturers directly to bring the lowest costs to consumers on these luxury items that previously were sold only through expensive dealer networks. As did ChooseDirect's other companies, the swim spa site saw major traffic on Cyber Monday as people queried sales experts about its offerings, specials and gifts with purchase.'s philosophy entails bringing factory direct pricing to buyers so that costs drop dramatically. It can, therefore, offer a $40,000 swim spa for about $15,000 by working directly with manufacturers and cutting out middlemen and their mark-ups. The site informs consumers about swim spas, not only with a complete information center, but also by keeping consumers abreast of swim spa news. Also, the site is optimized by its in-house SEO team, driving more people to it. Although this ChooseDirect site sells fewer products than its sister sites –, and – it remains a viable business model. Its dedicated sales team knows more about swim spas than any other vendor's sales force and is dedicated to helping people choose the right swim spa for their money. Therefore, the site's customer satisfaction rate is one of the highest in the industry.

According to the San Francisco Chronicle, 96.5 million Americans shopped online on Cyber Monday, with the average online shopper spending $117.55. Although still hunting for bargains, online shoppers now seem poised to spend this holiday season, especially at retailers such as ChooseDirect. In fact, online sales should equal 10 percent of all holiday shopping, according to the National Retail Federation, indicating an 8 percent increase in sales volume for e-commerce sites compared with 2008. Meanwhile, the National Retail Federation predicts that Internet sales will improve while those at traditional brick-and-mortar stores will decrease. For, this means people will visit the site with deals in mind, perhaps making a big ticket purchase in time for the holidays.

Although Cyber Monday purchases were strong, the day is not considered the peak of the holiday purchasing season. Instead, sales for online sites usually peak in mid-December, near the last dates for free or guaranteed pre-Christmas receipt of merchandise.

About brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose prides itself in having a large selection of hot tubs., an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.

Diana Slampyak, Director of Community Outreach
767 Bryant St., Suite 201
San Francisco, CA 94107


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Diana Slampyak
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