Funnelback Signs Search Deal with APN News & Media

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Funnelback will provide search for the APN Online Division in Australia

Julian Cruickshank, Senior Sales Consultant at Funnelback said, "We are delighted to be able to work alongside the APN Online team and to help them drive better business outcomes."

Funnelback has signed a deal with APN News & Media, one of Australasia's most broadly-based and successful media companies. Funnelback will provide search for the APN Online Division in Australia, a leading online publisher in regional markets in Australia.

Utilising the inherent flexibility and quality of the Funnelback technology, APN will be able to offer its users a new level of search and navigation across events listings, local information, user generated reviews, local classifieds and business directories.

Hugh Martin, General Manager at APN Online said, "The APN and Funnelback search service will streamline the way people access news and information on our sites. The Funnelback technology will assist APN to become the principal provider of local news, events and information in our regional communities."

APN aims to be the leading online publisher in regional markets in Australia and New Zealand. The division develops and manages a combination of online extensions of existing APN media brands, new online properties and strategic investments in digital businesses.

Funnelback is a search engine technology and services company. Our search technology allows your staff or clients to find key information held on websites, intranets, databases, other internal information repositories. This drives greater ROI on your information assets, satisfied users and more efficient and productive staff. Funnelback processes millions of search requests each day by organizations such as the Australian Government, Westpac, the ABC, the ASX and ninemsn.

For further information contact: Julian Cruickshank : + 61 (0) 418 459 137


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Annie Pritchard
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