IDP Education Announces First U.S. Partner Institutions

Share Article

Variety of Institutions New to Agents Highlights Revamped Focus on International Student Recruiting

IDP Education has released a list of institutions that have signed on for its international student placement services. What’s noteworthy is that the majority of these “charter partners” have never used agents in the past, highlighting a potential new dynamic in international student recruitment.

The world’s largest student placement firm, IDP Education uses a wide network of counseling centers to recruit for Australian universities, and announced in May a global expansion led by the move into the United States. The company began recruiting partners in September, and believes today’s announcement of 11 charter partners is indicative of the changing climate in the United States, where international enrollment is being viewed with new importance.

“As the number of traditional college students drops and overseas institutions advance their recruiting efforts, U.S. universities face unprecedented competition that, if left unchecked, could lead to another iconic American industry succumbing to foreign competition,” says Mark Shay, North American director of IDP Education. “Our charter partners are being proactive in working to compete for students worldwide. They offer a wealth of academic and life choices for our students, and we are proud to have earned their trust as partners and to be their support overseas.”     

The 11 charter partners are:

  •     University of Mississippi
  •     Lewis University
  •     Mary Baldwin College
  •     St. Michael's College
  •     Dean College
  •     Keck Graduate Institute
  •     Saint Francis University
  •     Chaminade University
  •     Bellarmine University
  •     Ashland University
  •     Fisher College

“The University of Mississippi has strengthened its international profile considerably over the past decade and looks forward to a new era of intensified activity,” says Michael Metcalf, associate provost for international affairs at the University of Mississippi. “Partnering with IDP Education is the first time we have utilized a recruiting agency in addressing our desire to increase international enrollment. As a member of the American International Recruitment Council, we are confident that IDP Education will be certified by that body and impressed by the firm's history in service to Australian universities.”

Lewis University Director of International Services Michael Fekete seconds the call for advancing its international recruitment efforts, saying, “Lewis University believes it is the right time for U.S. higher education to consider a more proactive approach to marketing itself around the world. Working with IDP Education allows us to carefully consider and professionally approach the growing global demand for quality programs and services while finding the appropriate fit for our potential students and their families.”

IDP Education will begin counseling students from India first, before expanding to an additional 21 countries throughout Asia and the Middle East. The company’s model differs from that of traditional agents, as professionally-trained employees counsel for a variety of institution types in order to provide what Harmeet Pental, IDP’s regional director of Southeast Asia, calls, “honest, informed guidance on what will best lead to a student’s academic success and achievement of career goals.”

“We believe it’s our unique network of dedicated counselors, as well as our focus on professional standards and unbiased fee structures, that drew institutions that have never worked with agents,” says Shay. “This new atmosphere requires all new recruitment efforts.”

As IDP Education begins pairing students with institutions, Shay says he expects more to join and create a broad-based cooperative of international-minded universities. He hopes to be able to achieve the same success the company has had in Australia, though he acknowledges what a tough challenge that will be. Adds Pental, “With a median age of just 25.3 years and a population viewing higher education as critical to securing economic success, India will see a sustained growth in demand for high quality education. Key for U.S. institutions is to be able to reach out to the many diverse areas, beyond traditional cities, that are driving economic growth. This is where IDP’s strength lies.”

IDP Education’s expansion is in support of the projection from CEO Anthony Pollock that 1 million foreign students will be studying in the United States by 2015.

About IDP Education
Over the last 40 years, IDP Education has become the world's largest student placement firm, operating more than 70 counseling centers in 24 countries and placing more than 250,000 students. It is jointly owned by 38 Australian universities and a leading online recruitment firm, and is one-third owner of the IELTS English proficiency exam with the British Council and Cambridge University. The recent U.S. venture is an addition to the already successful Australian student placement service, adding all new counselors and support teams for U.S. bound students. For more information, visit http://www.usa.idp.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matthew Ulmer
Visit website