Career Press Pre-empts Viral Explosions! A Business Book From NY Times Bestselling Author Peggy McColl

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Career Press to publish a new business book April 10 - Viral Explosions! from Bestselling Author Peggy McColl

Career Press will lead its spring 2010 catalogue with Viral Explosions!. Peggy McColl is the author of six personal growth books including her New York Times bestseller YOUR DESTINY SWITCH which has been translated into 14 languages.

Viral Explosions! is Peggy McColl's first business book and arises from her prodigious success as an internet marketer and from the principals she has been teaching for years in her tele-seminars, workshops and one-one coaching sessions. She will show aspiring entrepreneurs how to generate ideas and to implement them using many of the techniques she'd first honed through launching books for her clients, primarily authors and publishers. Michael Pye, Senior Acquisitions Editor & Director of Product Development at Career Press, pre-empted world rights to Peggy McColl's Viral Explosions! from Cathy Hemming of the Cathy D. Hemming Literary, in association with McCormick & Williams. Michael Pye immediately recognized the book's potential: "Viral Explosions! was the most enthusiastically received business proposal of recent memory here at Career Press and we're hopeful it will lead to other business books by her in the future."

Michael Gerber the author of The E-Myth books and the guru of small business will write the foreword to Viral Explosions! which is scheduled for publication to coincide with Career Press's 25th anniversary. "I'm honored to join the amazing roster of authors at Career Press at this most auspicious moment in its history. And I'm thrilled as a writer to make this transition into the business category knowing that I have the support of such an experienced publishing house" says Peggy McColl.

Career Press plans to launch Viral Explosions! (EAN 978-1-60163-119-0) in April, 2010

Career Press was founded in 1985 as a niche publisher of career directories, which since has grown into one of the best known independent publishers of its kind. Career Press will celebrate its 25th anniversary come 2010, which now boasts an active, strong-selling backlist of nearly 300 titles spanning careers, personal finance, business management, and study skills.

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Laurie Pye
Career Press
201-848-0310 ext. 530
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