"Finding a location for the car-to-car shots was tough. It had to be a public street with high tech buildings in the background and no people with cameras."
San Diego, CA (PRWEB) December 7, 2009
For the second year in a row, Ford Motor Corp. hired Solana Productions, Inc., to shoot secret, high-definition (HD) video for the upcoming unveiling of its new luxury sedan, the 2010 Lincoln MKX.
Working confidentially with the Detroit automaker, the San Diego video production company selected specific locations to highlight performance and design features of the sleek-looking vehicle. This involved scouting locations all over San Diego for background buildings that complimented the Lincoln.
A three-person Solana crew coordinated the daylong shoot with a team of professional drivers flown in from Detroit. The crew had to be constantly on the lookout because new car designs attract their own brand of paparazzi who try to capture images of the cars before they are officially revealed. Even a picture taken with a cell phone from a distance can ruin an unveiling.
"Finding a location for the car-to-car shots was tough. It had to be a public street with high tech buildings in the background and no people with cameras," said producer Kurt Snider. Snider eventually chose a site in the northern section of San Diego that features modern architecture.
Using a Sony XDHD camera, the San Diego corporate video production crew videotaped the Lincoln MKX while being driven, to accentuate its quiet, comfortable ride -- and in stationary positions, to show off its futuristic body design.
The footage will be distributed nationally for use in video news releases and at the 2010 Detroit Auto Show, Jan. 11-24, where the new Lincoln MKX will be officially unveiled.
Solana Productions, Inc., specializes in award-winning, professional video production for broadcast, cable, corporate and Internet clients. More information about the company is available at http://www.solanaproductions.com.
The 2010 Lincoln MKX features a 3.5 Duratec V-6 engine that churns out 265 horsepower, with an EPA estimate of 25 miles per gallon in highway driving, according to Lincoln.com. The vehicle is equipped with a voice-activated navigation system and integrated Sirius Travel Link. Ford's suggested retail price for the all-wheel drive version is $40,195.