IRIS Distribution Sees Continued Growth; Ends 2009 Independent and Profitable

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IRIS Attracts Prominent Labels: Metropolis, BYO, Mt. Fuji, In The Fishtank, and Pocketsongs

We chose IRIS because we want a partner that recognizes the value of our artists. As we continue to see others in the space fumble or fold, we saw the importance of a stable distributor that can effectively distribute and market our releases.

IRIS Distribution, the last remaining independent pioneer of the digital distribution space, announced today that it solidified deals with category leading labels; Metropolis Records, BYO, Mt. Fuji, In The Fishtank, and Pocketsongs. This news comes on the heels of the company’s report of profitability.

Metropolis president and founder Dave Heckman states, “We chose IRIS because we want a partner that recognizes the value of our artists. As we continue to see others in the space fumble or fold, we saw the importance of a stable distributor that can effectively distribute and market our releases now and into the future.” Metropolis Records was founded in 1994 in Philadelphia, Pennsylvania and specialize in the post-industrial genres including electro-industrial, synthpop, futurepop, darkwave, and goth. Notable artists that have released on Metropolis include: Mindless Self Indulgence, The Birthday Massacre, IAMX, Electric Six, Combichrist, Front Line Assembly, Front 242, KMFDM, VNV Nation and Assemblage 23.

BYO co-founder Shawn Stern shares a similar opinion, "We had never done any real online marketing before and have been very impressed with IRIS. They've gotten a huge buzz on our Box Set, not only on the music sites we would expect, but all over the web. They have shown us how to really use the web to our utmost advantage, quickly adapting to the myriad of changes in the music business in general and our specific day to day needs as we tour, screen our movie and promote our label and bands all over the country." BYO Records (Better Youth Organization) is the seminal Southern California punk label, who celebrated its 25th anniversary with the release of Let Them Know: The Story of Youth Brigade and BYO Records. BYO was formed in 1982 by Mark and Shawn Stern of the band Youth Brigade and has released records by many genre-defining bands, including 7 Seconds and SNFU in the 1980s and Leatherface. The Unseen, Throw Rag, One Man Army, Filthy Thieving Bastards and The Briefs more recently. It also started the BYO Split Series of full length records shared by bands from BYO and other labels, such as Leatherface/Hot Water Music, Swingin' Utters/Youth Brigade, NOFX/Rancid, The Bouncing Souls/Anti-Flag and Alkaline Trio/One Man Army.

Rounding out IRIS’ new signings include Seattle’s Mt. Fuji Records, home to rock bands The Maldives, Little Brazil, The Cops and Slender Means, as well as Netherlands record label In The Fishtank, an ongoing project of Konkurrent with exclusive recordings by artists including Sparklehorse, Sonic Youth, Low and Tortoise, alongside the karaoke leader Pocketsongs.

IRIS continues to grow their quality catalog and expand their service offering. Bryn Boughton, IRIS’ Chief Marketing Officer and Co-Founder concludes, “As our name implies IRIS (Independent Recording Industry Services) has always been more than just a distributor. We rolled out our dedicated marketing arm, BlinkerActive in 2007 and publishing administration in 2009. We have a host of new plans for 2010 that we can’t wait to unveil. As the industry continues to evolve, our service offering will continue to meet the needs of our clients.” IRIS Distribution will be attending and sponsoring the upcoming SF MusicTech Summit on Monday, December 7, 2009, held at the Hotel Kabuki. Bryn Boughton will be speaking on the “Convergence Marketing” panel held from 10:30 am – 11:30 am PT in the Osaka Room.

About IRIS Distribution: Founded in 2003, IRIS has emerged as a leader in the digital distribution and marketing of prominent independent music and video catalogs. IRIS provides a comprehensive suite of technical, marketing, and legal services, helping clients navigate the ever-changing digital marketplace. The company also provides support though BlinkerActive, it's marketing agency, arm. IRIS boasts a strong roster of leading independent labels from all genres and distributes to over 450 digital outlets around the world. More information can be obtained at and

Ryan Romana
Press Junkie PR
(415) 385-1784

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