Mitto Certified to Display TRUSTe Privacy Seal of Approval

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Leading provider of Internet password storage becomes TRUSTe sealholder, demonstrates commitment to consumer privacy protection.

TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security.

Mitto.com, a leading provider of Internet password storage and management, today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process. Obtaining this certification is part of Mitto's ongoing commitment to providing secure password storage while maintaining its customers' privacy.

"By becoming a TRUSTe sealholder, Mitto gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, executive director and president of TRUSTe. "Mitto joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

Mitto's online password manager includes multiple features designed to ensure the safety and security of its customers' information. The company uses security standards approved by the National Security Agency (NSA) for top secret information to store passwords and sensitive data in an encrypted format. Using client's cell phone to confirm when passwords are accessed on new computers adds an additional level of security beyond what is found in typical password management software.

The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe sealholders agree to:

  •     Disclose their information gathering and dissemination practices.
  •     Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out.
  •     Provide users with access to their personal information to correct any inaccuracies.
  •     Ensure that reasonable security mechanisms are being used to protect the data that is collected.

"We are pleased to join TRUSTe in advancing responsible information practices online," said Arsen Ovanessoff, CEO of Mitto. "TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security."

Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated MAXAMINE monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.

About Mitto: Founded in 2007 in Los Angeles, CA, Mitto.com is a leading provider of online Internet password management and security. It offers Web users one place to store their important Internet log-in information and securely access it from any computer. Utilizing a multi-layered security approach, including two-factor authentication using your cell phone, Mitto offers improved security while letting Web surfers log into their password-protected sites with just one click of the mouse.

For more information on Mitto.com's free online password management service, please visit http://mitto.com and follow Mitto.com on Twitter: http://www.twitter.com/MittoApp.

About TRUSTe: TRUSTe helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit http://www.truste.com.

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Arsen Ovanessoff
Mitto
(480) 450-0734
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