The real ‘social’ trend will be the increase of small and medium-size business that will use social media as a strategy for attraction and retention of customers."
Glendale, CA (PRWEB) December 17, 2009
QuantumMethod offers useful and cost effective suggestions on 2010 social media trends. QuantumMethod can help you become a social media maven, as social media becomes even more popular, more mobile, and more exclusive in the New Year.
Dave Skibinski, President and CEO, QuantumMethod, said, “An area of social media that we’ll see significant growth is in the use of tools such as Facebook, Twitter, Blogs, etc. in the capital markets and investor relations. An increasing number of retail and institutional investors are using financial blogs and social networks to communicate and drive investment ideas. Companies have been slow to adopt, but in 2010 business will begin to understand the opportunity and importance of embracing these channels and engaging with their investors and stakeholders.”
Corporations will be looking to scale social initiatives. Tyler Austin, Marketing Communications Associate, QuantumMethod, said, “Due to consumer demand, all types of professional service firms including advertising, digital, and PR will continue to look for ways to help clients participate in social media. 2010 will be the year that video will become a more popular ‘media’ for conducting conversations and building business to consumer relationships.”
If the company you work for doesn’t already have a social media policy in place, it just might in the New Year. Recent surveys are finding a “tightening” of workplace regulations concerning this; use up to and including an outright ban. Unlike phone and fax machines, social media use in the workplace brings a whole new set of complications for HR, IT, legal and marketing which most companies haven’t realized yet.
Social media begins to look less social, becoming more focused. With more groups, lists, and niche networks becoming more popular, networks could begin to feel more “exclusive” and consolidated. We will see more value out of our networks by filtering out the clutter. The real ‘social’ trend will be the increase of small and medium-size business that will use social media as a strategy for attraction and retention of customers.
George Tierney, COO and Creative Director, QuantumMethod, said, “While approximately 70% of organizations are banning social networks, sales of Smartphone’s have soared, and its likely employee’s will feed their social media obsessions using their mobile devices. This social media addiction can potentially turn into the new drug of choice, replacing employee’s cigarette breaks with ‘social media breaks’ to make post’s and comments on their phones.”
At Boston University e-mail has been eliminated. Social networks will become the mainstream way to share information and communicate with people one on one. Facebook reports that every article content posted to Facebook generates three return clicks to the original site, implying that not only will Facebook become away to email with one another but also has the benefits of being a “social bridging” platform.
Leveraging social media platforms is imperative for measuring the value and direction of social media. Human behavior ultimately is the deciding factor in what trends are not only followed but made popular. Make social media your New Year’s resolution and stay committed by knowing how to put these trends to best use.
QuantumMethod, a marketing and communications company, builds brands, develops marketing campaigns, and provides full-service creative execution for branded products and services. The company’s strength is grounded in the integration of marketing strategy, communications and PR, new and social media, and the innovations of its design and interactive shop. To learn more about QuantumMethod please visit, http://www.quantummethod.com.
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