London, United Kingdom (PRWEB) December 7, 2009
Boticca.com, an online marketplace allowing customers to discover and buy unique fashion accessories from talented independent designers from all around the world, announced it has been awarded the distinguished TRUSTe Privacy Seal. This certification signifies that Boticca.com complies with the industry’s highest standards as it relates to consumer privacy and security.
"By becoming a TRUSTe sealholder, Boticca.com gives its customers a clear signal that it respects the privacy wishes of the people who visit its website," said Kiyan Foroughi, CEO and co-founder of Boticca.com. "We are joining more than 3,000 organizations, including Apple, eBay, Facebook and Yahoo!, committed to building consumer trust online through participation in the TRUSTe Privacy Seal programme."
The TRUSTe certification is based on a series of qualifications, including a consent mechanism for sharing personal information, an unsubscribe function in marketing and promotional emails, website security features including Secured Socket Layer (SSL) technology, a dispute resolution process with procedures in place for handling privacy-related complaints, and a full-disclosure privacy statement. Once certified, TRUSTe sealholders are required to undergo regular compliance monitoring by TRUSTe, participate in TRUSTe's Watchdog Dispute Resolution process, and get annual TRUSTe recertification to maintain online trust among consumers.
"We welcome this certification from TRUSTe, a true innovator in the areas of online privacy, safety and security," said Foroughi. “When consumers are shopping for the perfect gift this holiday season on Boticca.com, they can rest assured that they are doing so in a safe environment.”
About Boticca.com Limited
Boticca.com is the global online destination to accessorise with a statement and express one’s individuality. Customers can discover and buy products directly from independent designers of unique jewellery, bags and accessories worldwide. Boticca.com is headquartered in London, United Kingdom. For more information, visit http://www.boticca.com.
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TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe’s leading practices including leading retailers, Apple, eBay, Cabela’s, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. To find out more about TRUSTe, visit http://www.truste.com.