ING DIRECT Receives Prestigious Contact Center Employer of Choice® Certification Award in 2009

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ING DIRECT Canada Sales and Service have achieved the Silver level Contact Center Employer of Choice® (CCEOC) designation. This is a combined certification including the Ottawa and Toronto contact centres. ING DIRECT Canada joins an elite group of contact centres rewarded by this unique designation.

“This is an integral part of our three year vision: We will be a World Class Revenue Generating Sales and Service Organization in 3 Years.”

CCEOC Inc. announced today that ING DIRECT Canada Sales and Service have achieved the Silver level Contact Center Employer of Choice® (CCEOC) designation. This is a combined certification including the Ottawa and Toronto contact centres.

ING DIRECT Canada joins an elite group of contact centres rewarded by this unique designation. As a Contact Center Employer of Choice®, ING DIRECT Canada is recognized as an industry leader and a preferred employer. Through the programs’ in-depth reporting and analysis, management is provided with a clear understanding of key employee motivation, engagement drivers and targeted opportunities for continuous improvement.

“ING DIRECT Canada has shown tremendous focus and dedication in pursuing the CCEOC certification,” said Jeff Doran, President of the CCEOC Inc. “They already had a great culture, but they want to make it even better.” Doran says, “Developing Contact Centre Employer of Choice® values, behaviours and attitudes are very important to the success of the Sales and Service division. Being recognized as a certified CCEOC is a tremendous source of pride and identifies the Toronto and Ottawa contact centres as some of the best employers to work for in the country.”

David Bradshaw, Head of Sales and Service, ING DIRECT Canada says, “This is an integral part of our three year vision: “We will be a World Class Revenue Generating Sales and Service Organization in 3 Years.” Achieving Contact Center Employer of Choice® certification demonstrates our commitment to our employees, customers, stakeholders and community. The designation will provide us with significant branding opportunities both inside and outside the organization.”

“Even more important,” says Bradshaw, “is the detailed reporting and analysis that will assist us in developing a targeted action plan for continuous improvement. We’re very excited to be on this journey and I would like to thank Jeff and his team for their outstanding support in helping us get this far. I look forward to greater things to come.”

The Contact Center Employer of Choice® award is the industry standard for developing and branding people-centric contact centers. The program helps contact centres improve their ability to attract, retain and engage top talent. The designation is valid for 12 months. Companies are evaluated on an annual basis to determine their CCEOC standing for that year. There are four levels to the designation: Bronze, Silver, Gold and Platinum. The designation levels are determined by employee opinion, not management perception. Contact centres of any size, type or geographic location can become CCEOC certified. Certified contact centres include FedEx, HILTI North America, CAA, The Shopping Channel, Scotiabank, AIR MILES, CIBA Vision, Rogers Communications, Roche Diagnostics and Davis & Henderson, to name a few.

Once the designation is achieved, the contact center is profiled on the CCEOC corporate Web site: http://www.ccemployerofchoice.com, receives a prestigious framed certificate and is promoted through various print and electronic media.

About ING DIRECT Canada

ING DIRECT is Canada's leading DIRECT bank with over 1.6 million Clients and more than $27 billion in total assets. ING DIRECT gives the power of saving to all Canadians by offering high-value, simple products such as high interest savings accounts with no fees or service charges and low rates on mortgages. Low cost, index-based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT Canada has been operating since 1997, and has paid more than $4 billion in interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a week, at http://www.ingdirect.ca or by calling 1-800 ING DIRECT (1-800-464-3473).

About CCEOC Inc.

CCEOC Inc. is an experienced team of contact center experts, academics and analysts. CCEOC provides a wide variety of innovative programs to help build high-morale, high-performance contact center cultures.

CCEOC Inc. administers and delivers the Contact Center Employer of Choice® Certification and Development program – the standard in building and branding people focused contact centers. Regional, national and international operations have been recognized through this powerful program. CCEOC experts work with clients at all levels to develop and advance their corporate employer of choice cultures. For more information on the Contact Center Employer of Choice® Certification program or to find out more about CCEOC education and development services, please email info@ccemployerofchoice.com or call 416 886-7007.

Contacts:

Jeff Doran                                        
President, CCEOC Inc.
Phone: 416-886-7007
Email: info(at)ccemployerofchoice(dot)com

Joanne Ingrassia
Media Relations
ING DIRECT Canada
Email: jingrassia(at)ingdirect(dot)ca
Phone: 416-903-0101

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JEFF DORAN
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