Community Support Builds for the "Be a Santa to a Senior" Gift Giveaway

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Two more local businesses joined over 20 community supporters of the "Be a Santa to a Senior" gift giveaway program sponsored by Home Instead Senior Care, Torrance. Alcoa Fastening Systems and Citizen Watch Company of America are sponsoring trees a their locations so employees can donate gifts to needy seniors. Trees are also located at the Del Amo Mall, local Curves locations and the City of Torrance City Hall.

Be a Santa to a Senior

With the holiday shopping season in full swing, the "Be a Santa to a Senior" gift giveaway program is gaining momentum, adding two more tree locations at Alcoa Fastening Systems and Citizen Watch Co. The trees are filled with paper ornaments listing gift requests from seniors served by the Salvation Army Sage House and Adult Day Care Center, South Bay Senior Services, Beach Cities Health District, Palos Verdes Health Care Center and Inglewood Senior Center.

"We're grateful for this additional community support so we can help create a brighter holiday for more seniors who are often the forgotten ones at this time of year," said Denise de Cock, RN, owner of the Home Instead Senior Care office serving Torrance, Palos Verdes and Marina del Rey. "We're asking shoppers to pick an ornament from a tree and be a Santa to a homebound senior who will be thrilled that someone remembered them at holiday time."

The Be a Santa to a Senior community service program, which runs through Dec. 22 in the South Bay, is organized to ensure that seniors get the items they need and want. Before the holiday season, participating local non-profit organizations identify needy and isolated seniors in the community and provide those names to Torrance Home Instead Senior Care. Christmas trees, which are now up in ten locations in the South Bay including the Del Amo Mall, feature ornaments with the first names only of the seniors and their respective gift requests.

Holiday shoppers are asked to pick up an ornament, buy items on the list and return them unwrapped to the tree location, along with the ornament attached. Torrance Home Instead Senior Care then enlists the volunteer help of its staff, senior-care business associates, non-profit workers and others to collect, wrap and distribute the gifts. A citywide gift-wrapping day, when hundreds of presents will be wrapped, will be held on December 17, 3:30 - 7 p.m. at the Salvation Army of Torrance Adult Day Care Center, 4223 Emerald St.

Businesses that have donated to this year's program include Jamison Services Inc., Office Depot/Harborgate Way, Torrance; Kelly Paper and Xpedex Paper, Gardena; Minuteman Press, Torrance; and Goodwill Shredding, Long Beach as well as Alcoa Fastening Systems and Citizen Watch Co.

This is the sixth year that Be a Santa to a Senior has made a difference in the lives of seniors. Last year, more than 28,000 volunteers nationwide distributed gifts to deserving seniors. Since introducing the Be a Santa to a Senior program, the corporate office of Home Instead Senior Care and its network of more than 800 franchises in the United States and 11 other countries have helped provide more than one million gifts to 700,000 seniors.

Businesses are encouraged to contact Torrance Home Instead Senior Care at 310-542-0563 about adopting groups of seniors. For tree locations in your area, or for more information about the program, log on to To learn more about Torrance Home Instead Senior Care log on to

About Home Instead Senior Care, Torrance
Home Instead Senior Care/Torrance provides in-home senior care to clients in the South Bay, 24 hours a day, 7 days a week, offering an unmatched level of integrity, trustworthiness and responsiveness. It is the only senior care provider in the South Bay with a comprehensive hiring and training program that ensures high quality care and reliable, personalized client service that consistently goes above and beyond expectations.

Through ongoing relationships with local senior care nonprofits, agencies, medical centers, assisted living facilities and other senior service providers, Home Instead Senior Care/Torrance has become the most informed source for senior care in the South Bay.

For more information, call 1-800-FOR SENIORS or visit


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