New Media Gateway, Inc. Announces the Destination Marketing Industry's First CRM Integration with empowerMINT

Share Article

New Media Gateway, the industry's leading sales and marketing technology provider for destination marketing organizations (DMOs), has successfully integrated its customer relationship management (CRM) product with the Destination Marketing Association International’s (DMAI) empowerMINT system.

Being the first to complete the ability to send and receive information to the empowerMINT database proves New Media Gateway’s commitment to being the most innovative and comprehensive solution available for destination marketing organizations...

New Media Gateway, the industry’s leading sales and marketing technology provider for destination marketing organizations (DMOs), has successfully integrated its customer relationship management (CRM) product with the Destination Marketing Association International’s (DMAI) empowerMINT system.

The integration between the empowerMINT system will work seamlessly with New Media Gateway's CRM platform to automatically synchronize historical convention data with current leads for faster, more complete responses to RFPs. It also allows for future meeting information to be posted into the empowerMINT database, providing a cohesive, centralized location for all meeting intelligence.

This integration point is critical for New Media Gateway’s customers, as it provides intelligence to the sales teams, offsets operational inefficiency associated with manual data entry, allows for more accurate forecasting and gives meeting planners the fastest responses to bids from any CVB using New Media Gateway’s CRM platform.

“We’re ecstatic about the latest progress. Being the first to complete the ability to send and receive information to the empowerMINT database proves New Media Gateway’s commitment to being the most innovative and comprehensive solution available for destination marketing organizations to win more business, attract more visitors and deliver more value to their stakeholders within the destination,” says Greg Colunga, New Media Gateway’s Senior Vice President of Marketing and Sales.

New Media Gateway has committed to provide even further enhancements throughout January to the integration progress they have already made. NMG will also be providing its customers with the ability to search the empowerMINT data, review which meetings are not currently stored in their own CRM system, then pull a copy of the information automatically creating the account, contacts, meeting history and other valuable pieces of information without needing to perform any data entry through the NMG platform.

“I believe one of the biggest breakthroughs of the new empowerMint.com, is for a DMO to now have seamless automation from its CRM booking summaries to the post-con event history section of the new system,” said Loren Gold, Executive Director of the Greater Raleigh Convention & Visitors Bureau, DMAI Sales & Marketing Committee Member and Chair of the Customer Adoption Sub-Committee for empowerMint.com. “This feature alone will save countless staff hours in what used to be manual keystroke entry into the system. It will provide a much more real-time benefit to our clients, our partner hotels and our staffs ability for more intelligent prospecting and economic impact measurement.”

empowerMINT.com combines the technologies of MINT and CVBHotRates.com, creating a virtual, national sales office for the DMO industry. MINT subscribers will continue to have all the tools (and more!) that they had previously. However, this advance technology initiative will also raise awareness with meeting professionals, position DMOs as the best choice for meeting selection, and - perhaps most importantly - drive planners directly to DMOs.

NMG is the leader in providing the most sophisticated and comprehensive digital marketing solutions in North America to the most innovative destination marketing organizations, helping them to expand their brand, drive more visitors, exceed member expectations and increase productivity with its suite of on-demand products and interactive services.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Colunga
Visit website