RSA Wins ‘Training Programme of the Year' Award for Work with Brand Learning to Develop Outstanding Marketing Academy

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RSA (previously Royal Sun Alliance) one of the world’s leading multinational insurance groups, together with Brand Learning, the leading international specialist in marketing capability development, triumphed at the Insurance Times Awards held in Birmingham on Friday evening 4th December. RSA won top honours in the ‘Training Programme of the Year’ category, for its transformational Marketing Academy, a world-class marketing capability development programme.

RSA (previously Royal Sun Alliance) one of the world’s leading multinational insurance groups, together with Brand Learning, the leading international specialist in marketing capability development, triumphed at the Insurance Times Awards held in Birmingham on Friday evening 4th December. RSA won top honours in the ‘Training Programme of the Year’ category, for its transformational Marketing Academy, a world-class marketing capability development programme.

RSA and Brand Learning have worked together over the last year to develop and launch the RSA Marketing Academy curriculum, a practical development programme designed to build the skills and capabilities of managers within marketing on a global scale.

The Marketing Academy has to date rolled out its Foundation Programme on a global scale with a series of face to face workshops involving 150 RSA marketers from over 12 countries, and will follow this with the launch of its ‘Deep Dive’ Masterclass programmes in 2010.

The Marketing Academy was conceived by RSA and through a collaboration of leading consultancies Brand Learning, Boston Consulting Group and Whatif. It followed internal and external diagnosis and responded to the tailored needs of the business in the increasingly complex and challenging insurance marketplace. Central to this change agenda was the ambition of Group Strategy, Marketing & Customer Director, Clare Sheikh, to create a best in class global marketing function, with a common language and leading, best practice approaches and tools.

Clare Sheikh at RSA comments: “We are delighted that our pioneering Marketing Academy has been recognised in this year’s Insurance Times Awards. Brand Learning’s specialist input has been central to helping us define the RSA Way of Marketing, and ensuring that we learn from and implement best in class marketing practices.”

Brand Learning’s Marketing Capability Director, Sandra Arkle, who works closely with Clare and her team, adds: “The insurance and financial services sectors have been transforming their approach to marketing capability development and it is extremely rewarding to see RSA recognised for its outstanding commitment to building marketing excellence to deliver growth throughout the organisation . ”

For further information, contact:

Jo Sensini
Velvet PR
Tel: 0208 996 1800

Background Information – Brand Learning - http://www.brandlearning.com

Brand Learning is the leading international specialist consultancy in marketing capability development. The company is privately owned. Its co-founders and joint MDs are Andy Bird and Mhairi McEwan – ex Unilever and Pepsi-Co VP marketing executives, who set the business up in 2000.

Brand Learning is a dynamic consultancy carving out a unique presence in the growing discipline of marketing capability development. Brand Learning works with the world’s leading companies to help build their marketing excellence in order to drive better effectiveness of this major corporate investment.

Brand Learning is a fast growing business. It is actively recruiting talented individuals and has over 50 multinational corporations on its client list including Unilever, Shell, Diageo, Tesco, Astra Zeneca and Philips. Brand Learning worked on client projects in over 44 countries last year alone.

Brand Learning was voted No 5 in The Sunday Times 100 Best Companies 2009. This year’s success comes on top of last year’s achievement when Brand Learning also won Marketing’s greatest prize - The Marketing Society’s Grand Prix across all categories for its work with client AkzoNobel (formerly ICI) and this year’s award for the Marketing Capability/Organisational Change category for its pioneering work with client Shell.

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Jo Sensini
Brand Learning
+44 208 996 1800
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