Leader Aviation Launches Innovative Web-Based Marketing Services for Sales of Business Aircraft

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Comprehensive online services respond to industry demand for more efficient sales cycles

Leader Aviation, providers of a new Web-based destination for comprehensive marketing and sales of business aircraft, today officially launched its online services at http://www.leaderaviation.com.

Providing the global pre-owned aircraft market with quantifiable online marketing solutions, including a portal for aircraft sales, targeted connection to international buyers and multi-channel exposure, Leader Aviation is addressing a business opportunity based on market demand for increased efficiency through accelerated and simplified sales cycles.

"Leader Aviation is providing a better way to market aircraft," says David Rose, President, Leader Aviation. "With more than 25 years of executive sales and marketing experience in the retail sector, I saw a tremendous opportunity in aviation. Over the past year, we met with leading buyers and sellers in this industry. Their message has been clear and consistent: A more efficient online channel for marketing pre-owned aircraft would accelerate the sales process. For example, the sales cycle on a business jet can be several months - due, in part, to ineffective e-mail distribution. Leader Aviation's online services substantially reduce the time it takes to complete a comparable transaction," adds Mr. Rose.

Leader Aviation's services represent a tangible improvement over today's best practices in online aircraft sales. With services starting at just $60 per month, Leader Aviation's clients benefit from:

  •     Aircraft listings updated in real time
  •     A superior, proprietary list of international buyers and sellers
  •     Instant distribution segmented according to client preferences
  •     The ability to launch and manage online sales initiatives in minutes
  •     Concise reporting on results of lead-generation and the ability to respond rapidly
  •     Exclusive ownership of a search-engine-optimized URL, per aircraft

"Research shows that 92% of aviation professionals use the Internet to search for an aircraft. However, listing an aircraft online is not the solution - it's just the first step. The real challenge is ensuring that an aircraft is seen by the right audience. This is where Leader Aviation differentiates itself: Our dynamic Web optimization techniques drive traffic with effective, tailor-made online marketing and e-mail campaigns to ensure that every listing is seen and read by the optimal person. We have already witnessed tremendous interest in our services and our objective is be in the top three online aircraft marketing services within the next 12 months," concludes Mr. Rose.

About Leader Aviation

Leader Aviation is a Web-based destination for comprehensive marketing and sales of business aircraft. Providing the global pre-owned aircraft market with quantifiable online marketing solutions, including a portal for aircraft sales, targeted connection to international buyers and multi-channel exposure, Leader Aviation is addressing a business opportunity based on market demand for increased efficiency through accelerated and simplified sales cycles. Founded by President David Rose in 2009, Leader Aviation is headquartered in Markham, Ontario, Canada. For more information, please visit http://www.leaderaviation.com.

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Mark Lowe
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