Papa Gino’s and D’Angelo Grilled Sandwiches Unveil New Joint Guest Loyalty Card Program

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Papa Gino’s and D’Angelo Grilled Sandwiches kicked off their joint new Guest Loyalty Card Program today. The new Loyalty Card Program is a joint program that enables guests to earn points at either Papa Gino’s or D’Angelo restaurants and redeem these points at either restaurant. So, a guest can purchase a meal at Papa Gino’s and redeem those points for a sandwich or soda at D’Angelo.

We want to reward our guests that support Papa Gino’s and D’Angelo products and causes

Papa Gino’s and D’Angelo Grilled Sandwiches kicked off their joint new Guest Loyalty Card Program today. The new Loyalty Card Program is a joint program that enables guests to earn points at either Papa Gino’s or D’Angelo restaurants and redeem these points at either restaurant. So, a guest can purchase a meal at Papa Gino’s and redeem those points for a sandwich or soda at D’Angelo. Guests may also earn points for call-in, online or delivery orders at either restaurant. Participating guests will receive a loyalty card and earn 1 point for each dollar spent at participating Papa Gino’s or D’Angelo restaurants. Guests may visit a participating Papa Gino’s or D’Angelo and ask for a card or enroll in the rewards program at http://www.papaginos.com/rewards or http://www.dangelo.com/rewards.

To kick off the program, Papa Gino’s and D’Angelo will offer a registration bonus of a free small Papa Gino’s pizza, a free small D’Angelo sub and 25 bonus points. In addition rewards members are eligible to win great prizes such as New England Patriots tickets and free food in the “Football Frenzy” sweepstakes. Furthermore, each time a guest buys from Papa Gino’s or D’Angelo and uses his or her rewards card, the guest is automatically entered to win 2010-2011 Patriots tickets, Papa Gino’s meal deals, D’Angelo Great Divides or special edition “Fan Packs” including t-shirts, bags and hats. One loyalty card guest will be chosen each week and guests can enter online to win. To register, redeem points, sign up for additional promotions and manage their accounts, guests must register their cards at http://www.papaginos.com/rewards or http://www.dangelo.com/rewards.

“We want to reward our guests that support Papa Gino’s and D’Angelo products and causes,” said Rick Wolf, President and CEO of Papa Gino’s, Inc. “Our loyalty program allows guests to purchase any of our great menu items at Papa Gino’s or D’Angelo and redeem awards points at either restaurant.”

Guests will also receive rewards points for any gift card purchases. “Family cards” will also be available where guests may set up a primary card and have multiple cards for their spouses or children.

The program will be supported through radio advertisements, in-restaurant collateral and through on-line banner advertising and search engine marketing. Papa Gino’s and D’Angelo will create a direct marketing email campaign to alert guests that have signed up for Papa Gino’s and D’Angelo coupons and updates.

Papa Gino’s, Inc.

Based in Dedham, Massachusetts, Papa Gino’s, Inc. is the parent company of Papa Gino’s and D’Angelo Grilled Sandwiches. Papa Gino’s, Inc. operates more than 370 company-owned and franchised Papa Gino’s, D’Angelo and dual-location restaurants and employs more than 5,000 people. Both D’Angelo and Papa Gino’s are committed to providing high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value experience for every guest. The company culture, which is characterized by its values, a strong work ethic and the fair treatment of people, includes a large number of people who have spent their entire working lives in these restaurants, keeping the passion for excellence alive. For more information about Papa Gino’s, Inc. and its brands, please visit http://www.papaginos.com.

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MARIANNE SABELLA DEMPSEY
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