CogniFit and Rockland County New York Partner to Create more Welcoming Community for Aging Parents

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Partnership will Help Caregivers at Home Communicate Better with Older Adults

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"...we are anxious to jump right in and start spreading information about brain fitness and mental health through this collaboration."

CogniFit™, Inc., a leading maker of Brain Fitness Software (cognifit.com), announced a partnership with the Mental Health Association of Rockland County, which aims to maintain mental well-being through community outreach (MHARockland.org). As National Family Caregivers Month comes to a close, CogniFit and the Mental Health Association of Rockland County will lead an initiative to help home and professional caregivers better understand the aging brain and subtleties of cognitive decline. This partnership is an extension of a $64,000 Community Empowerment Grant that was recently awarded to the Mental Health Association of Rockland County by the New York State Office for the Aging.

Mental health can be a very sensitive subject, particularly when it comes to family communication between loving children and older parents. Misunderstanding about the aging brain can also lead to lack of communication in healthcare which can, in turn, be detrimental to elder care. By promoting lifelong mental wellness, CogniFit and the Mental Health Association of Rockland County are aiming to promote awareness of mental health and what can be done about it.

Of more than seventy proposals submitted, the Mental Health Association of Rockland County’s cutting-edge concept was awarded one of only fifteen grants, which enabled its partnership with CogniFit. This grant will help bring age-friendly venues to Rockland County and facilitate the creation of structured education programs for residents to take part in cognitive training that supports lifelong mental well-being and healthy aging.

“Rockland is the home of brain wellness at all ages,” said Dr. Karen Oates, Director and CEO of the Mental Health Association of Rockland County. “We seek to understand and promote the best in mental fitness as we age.”

“Dr. Breznitz founded CogniFit with the goal of improving quality of life through brain training,” said Nachman Chefner, CEO of CogniFit. “This is something that we now have the opportunity to take even further in Rockland County, and we are anxious to jump right in and start spreading information about brain fitness and mental health through this collaboration.”

CogniFit provides brain fitness software geared at improving the 14 cognitive abilities necessary for everyday living. It’s highly effective software, including CogniFit Personal Coach, tailors cognitive training to meet the specific needs of individuals and adjusts the difficulty of the exercises during training to suit them. As a result, people using CogniFit are challenged enough to improve their abilities – including Focused Attention, Visual Spatial Memory, Mental Flexibility and Executive Functions – but not frustrated by the software’s difficulty level. As users’ skills improve, the training also evolves.

“We can celebrate our own aging and that of our loved ones once we recognize the strength and plasticity of our brains as we age,” said Adriane Berg, CEO of Generation Bold, a consulting firm specializing in the caregiver and older adult markets, and spokesperson for the Mental Health Association of Rockland County’s recent grant. “That alone will change our view of older age and help us embrace the future.”

About the Mental Health Association of Rockland County, Inc.
The MHA is a voluntary, non-profit organization. By providing direct service and advocates for legislation and programs, our mission lives in the prevention of mental illness through community outreach.

The MHA of Rockland County continuously works to improve present services and develop new services that enable our community toward mental wellness. As a member of United Way of Rockland County, the MHA operates the following programs in public service:

  • Rehabilitative Services
  • Educational Service
  • Residential Services
  • Alcohol and Substance Abuse Services
  • Family Support Services
  • Network
  • Rockland Success Teams
  • Children's Case Management Services
  • Social Clubs

For more information call (845) 267-2172 ext. 320

About CogniFit:
CogniFit brain fitness programs provide an initial baseline assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. No two training programs are the same. Based on more than 30 years of neuro-scientific research, CogniFit's scientifically validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health.

Shlomo Breznitz, PhD, founded CogniFit in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. Prof. Breznitz has had a long and distinguished academic career and has been at the forefront of cognitive training using a personal computer. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.

To learn more about CogniFit, please visit the website at http://www.cognifit.com.

For more information, press only:
Jody Peake, OnPR, o: (503) 802-4400, m: (503) 997-3907, cognifit(at)onpr(dot)com

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Jessica Harrison

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