Placecast to Host Teleconference Entitled, 'Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales'

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Panelists from The North Face, Primary Impact Research and Barkley Discuss Best Practices and Market Landscape

“Retailers want to connect consumers with relevant messages that feel like a service, not an advertisement,” said Alistair Goodman, CEO of Placecast.

1020 Placecast, creator of the most scalable, location-based marketing system currently available, today announced an upcoming teleconference on location-based marketing as it applies to physical retail environments. The teleconference, hosted by 1020 Placecast and scheduled for December 15th, will feature insights from panelists including: Aaron Carpenter, VP of Marketing, The North Face; Kathryn Koegel, President of Primary Impact Research; Dustin Jacobsen, Technical Director for BARKLEY; and Jeff Montgomery, Chief Revenue Officer for 1020 Placecast.

Jayne O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail (http://www.genbuy.net), will moderate the panel.

Brick and mortar retailers are facing declines in brand loyalty and foot traffic resulting from recession pressures and ecommerce alternatives. Marketing strategies such as coupons, combined with mobile marketing, are gaining traction though many retailers are still unclear about the role mobile can play as part of a larger marketing program, and how to measure ROI. In this teleconference, Placecast brings together market research, retailers and agencies currently running mobile programs who can offer actionable insights about mobile marketing for retailers.

The teleconference will consist of a moderated roundtable focusing on the following questions:

  • Which are more valuable – new customers or the brand faithful? What’s the most effective way to connect with them?
  • In an increasingly mobile world, how are retailers breaking through the clutter?
  • What mobile marketing options are working at scale today for retailers how does it fit into the overall marketing mix?
  • What are some real examples of successful location-based advertising that are happening right now? Who is doing it right?
  • With minimal experimental ad budgets, why should brand marketers explore location-based advertising?
  • What are some best practices for brands and agencies to get started?

“Retailers want to connect consumers with relevant messages that feel like a service, not an advertisement,” said Alistair Goodman, CEO of Placecast. “Our teleconference brings together retail business experts to share valuable perspectives on how to increase brand loyalty and sales with innovative mobile marketing approaches.”

The teleconference will take place on Tuesday, December 15th at 12:30 pm ET. Listeners can register for the webinar via: http://www.cculearning.com/placecast. To access the webinar, each attendee will be provided a telephone access code and streaming audio URL that is unique to them upon registration.

Webinar participants are invited to send in questions for the panel to moderator, Jayne O'Donnell, via Twitter, @JayneODonnell, before the webinar.

About 1020 Placecast, Inc.
1020, Inc.is the developer and owner of Placecast, the first location-based platform specifically designed to use digital marketing on mobile to drive consumers into physical environments.

1020’s groundbreaking Placecast service recently earned the company the OnMedia Top 100 Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current partners include NAVTEQ and Alcatel-Lucent, and marketers include FedExOffice, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by ONSET Ventures, Quatrex Capital, and Voyager Capital.

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