Recession Forces Consumers to Spend Less and Buy Fewer Holiday Toys, According to New Survey $20 and Under Gifts Top Holiday Shopping List

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Santa's sleigh is going to be a lot lighter this year, according to a new survey by Grandparents.com. Forty-three percent of parents and grandparents surveyed will buy fewer gifts than they have in the past, and a whopping 90 percent plan to confine their shopping to discount stores like Wal-Mart, Kmart, and Target.

Grandparents.com

but the good news is there are a lot of popular toys this year under $20.

Santa's sleigh is going to be a lot lighter this year, according to a new survey by Grandparents.com. Forty-three percent of parents and grandparents surveyed will buy fewer gifts than they have in the past, and a whopping 90 percent plan to confine their shopping to discount stores like Wal-Mart, Kmart, and Target.

Forty-six percent of parents and grandparents surveyed said that while they will not limit the number of toys they buy, they will spend less per toy this year -- between $11 to $25 rather than the $25 plus they spent last year. Only ten percent of those surveyed said they will spoil the kids with a big ticket item like a bicycle or piano.

When grandparents were asked what their primary motivation was behind gift-giving this season:

  •     29 percent said it was to spoil their grandchildren whether their parents like it or not.
  •     20 percent said it was to get them something they knew the parents would never buy them.
  •     50 percent said it was to chip in and help parents with the cost of expensive items.

"We are seeing a bit of a shift in terms of how much consumers are spending this year," said Grandparents.com products editor Phoebe Assenza, "but the good news is there are a lot of popular toys this year under $20."

Information on the most sought-after inexpensive toys can be found at http://www.holidaytoysguide.com .

About Grandparents.com:
Grandparents.com is the premier community for today's new generation of active,
involved grandparents to foster connections with their grandchildren and their adult
children. The site offers content to inspire such connections, including child- and grandparent- friendly activities, travel ideas, compelling lifestyle features, expert advice, gift ideas, and much more. To facilitate communication among grandparents, children and their parents, visitors have access to a range of online tools including groups, discussions, blogs, photo-sharing, and video-chat applications. The company is headquartered in New York City and staffed by some of the foremost experts.

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Lynn Munroe
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