Ecommerce Podcast Features Lizzy Klein of Folica.com

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Discussion focuses on creating product channels to meet customer needs.

SLI Systems, provider of on-demand, intelligent search services for Internet and e-commerce sites, announced today that the latest Ecommerce Podcast (http://www.ecommercepodcast.com) interview features Lizzy Klein, vice president of product development for Folica.com. In the podcast interview, Klein and Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, discuss how to capitalize on social networking buzz about a company, as well as the need to organize an online storefront based on customer buying habits. Folica.com offers more than 5,000 hair care and styling products for women and men.

“We’re really proud of the fact that our customers have created videos about their positive experiences shopping on Folica.com and have posted them on YouTube,” Klein said. “We didn’t drive this effort, and we’re thrilled with it. It’s confirmation that we’ve been successful.” Klein said her team also connects with customers on Twitter (@Folica).

Klein also discussed the forthcoming redesign of Folica.com, which will incorporate channels that allow shoppers with specific hair care needs to fine-tune their navigation of the site. “For instance, curly-haired women only want products for curly hair,” Klein explained. “We also do a big business in hair loss and hair growth products for men, so sending them right to a section dedicated to men’s needs will spare them from sifting through pages about curling irons and other products.”

The redesigned site will incorporate user-generated content, as well as expert advice from top hair care professionals. “Our customers place a high amount of trust in their hair care professionals,” Klein said. “Adding non-product content from some of the biggest names in hair care will establish instant credibility with new customers.”

About Ecommerce Podcast
Ecommerce Podcast is a series of interviews with experts in e-commerce on a range of topics, including marketing, site design and usability, search, and merchandising and promotions. The podcast interviews are hosted by Shaun Ryan, president and CEO of SLI Systems, a provider of hosted learning-based search and navigation technology. Ecommerce Podcast can be found at http://www.ecommercepodcast.com.

About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit http://www.sli-systems.com, or see the company’s blog at http://blog.sli-systems.com/.

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Andrea Cousens

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