Muito Fina Gives Back for the Holidays

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Online Boutique Launches Program to Support Charitable Organizations and Fight Hunger and Disease

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“The 93 Dollar Club exists because of people’s desire to help others who are less fortunate. With the support of company’s like Muito Fina – and its customers – we’re able to take one step forward in the fight against hunger.”

Muito Fina (http://www.muitofina.com), a high-end online fashion boutique for women, announced today that it will be donating five percent of December proceeds to The 93 Dollar Club (http://sites.google.com/site/93dollarclub/), a San Francisco Bay Area-based organization, raising money for local food bank, Second Harvest Food Bank and inspiring goodwill around the world. This commitment follows similar donations – in October, ten percent of proceeds went to Susan G. Komen Breast Cancer for the Cure – San Francisco Affiliate (http://sfraceforthecure.org/index.htm), and in November, five percent went to Operation Rainbow (http://www.operationrainbow.org). It represents an ongoing commitment by Muito Fina to support charitable organizations with a portion of its proceeds from each and every piece sold at the store.

“We want our customers to know that Muito Fina cares,” said Founder Anna Medeiros. “Times are tough for everyone, but that’s all the more reason to continue giving. We’re committed to doing our part in promoting the wellbeing of our local community and of communities worldwide.”

Muito Fina’s customers have responded with tremendous enthusiasm to this new program. Sales at the two-year-old boutique reached an all-time high this past month, and Medeiros has received an on-slot of positive feedback from new and repeat customers. She’s certain they’ll be as pleased with The 93 Dollar Club, Muito Fina’s latest beneficiary, as they were with the Operation Rainbow, which are aimed at treating physical deformities among children in developing countries and Susan G Komen for the Cure – San Francisco Affiliate, in support of breast cancer programs in San Francisco, CA.

An ideal choice for the holiday season, the story behind 93 Dollar Club demonstrates the power of a random act of kindness and social networking. Four months ago, Jenni Ware was stranded at the grocery checkout having lost her wallet. Carolee Hazard, a complete stranger, paid her $207 bill. When Jenni paid her back, the check included an extra $93 as thanks - she suggested getting a massage. Carolee posted on Facebook about the events and asked friend what they'd do with the extra money. "Give it to charity!" was the response. Touched by Jenni's honesty, Carolee matched the $93 and queried her Facebook friends where to donate the $186. Touched by these events, friends began donating $93 of their own and the total quickly grew! This random act of kindness and Facebook turned $93 into over $41,000 to benefit the Second Harvest Food Bank - and the amount is still growing. Since the chance meeting, the "pay it forward" example has traveled around the world and continues to move people to start their own ripples of goodness!

“When many do a little, mountains can be moved,” remarked Hazard. “The 93 Dollar Club exists because of people’s desire to help others who are less fortunate. With the support of company’s like Muito Fina – and its customers – we’re able to take one step forward in the fight against hunger.”

With the boutique’s donation program now in full swing for the holidays, customers have one more reason to shop Muito Fina. The boutique delivers a uniquely personal shopping experience with high-quality apparel, shoes, and accessories that are hand-picked by Medeiros. Since sizes can vary across styles and from designer to designer, Muito Fina offers free shipping on domestic orders and return items to ensure that customers don’t hesitate to get the style and fit that’s right for them. These packages are delivered in the tradition of a charming European boutique – beautifully and individually wrapped with tissues and ribbon – an ideal gift for you or someone you love.

About 93 Dollar Club
Touched by the honesty of a complete stranger in a grocery store checkout line and aided by her friends’ enthusiasm for giving back, Carolee Hazard founded the 93 Dollar Club to raise money in the fight against hunger. In the three months since its inception, the 93 Dollar Club has raised $31,000 to benefit Second Harvest Food Banks of San Mateo and Santa Clara Counties. With help from posting and reposting on Facebook, Carolee’s "pay it forward" story has traveled around the globe and continues to move people to spread goodness and help feed those that are hungry.
http://www.facebook.com/93dollarclub

About Muito Fina:
Founded in 2007, Muito Fina creates an online shopping experience that’s akin to browsing the racks of your favorite neighborhood boutique. Our online store showcases an assortment of elegant, yet youthful, pieces from up-and-coming designers – apparel, shoes and accessories for woman that are of the highest quality and style. Muito Fina ensures that each piece is a treasure, hand-picked by our savvy staff and waiting to be discovered by you.

http://www.muitofina.com

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Lauren Dresnick
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