DUO Warehouse Sales – A Treat for Somerset Fashionistas

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Footwear specialists DUO are based in the pretty Somerset town of Frome. Famous for arts and crafts, the town’s population was largely unaware that a company who design and retail women’s calf fitting boots to all corners of the earth was quietly doing what they do best right under their noses.

With 4 stores in the UK and as an on-line retailer, we actually have plenty of opportunity to sell off older stock through existing channels, but we felt that Warehouse Sales in Frome would give local people the chance to buy at a discounted price. It is one of the ways we feel we can give something back to our local community.

Footwear specialists DUO are based in the pretty Somerset town of Frome. Famous for arts and crafts, the town’s population was largely unaware that a company who design and retail women’s calf fitting boots to all corners of the earth was quietly doing what they do best right under their noses.

Then, some months ago, DUO started holding warehouse sales. Only marketed in and around Frome, DUO‘s idea was to offer the local community something a bit special, and the idea has gone down a treat. PR Manager, Cat Travers explained the thinking behind the idea. "With 4 stores in the UK and as an on-line retailer, we actually have plenty of opportunity to sell off older stock through existing channels, but we felt that Warehouse Sales in Frome would give local people the chance to buy at a discounted price. It is one of the ways we feel we can give something back to our local community."

The publicity for the sales has laughingly suggested that you ‘sharpen your elbows in preparation for the next DUO Warehouse Sale’ but in fact they are a remarkably civilised affair, despite the growing numbers of bargain-hunters arriving each time. Gail Johnston and Linda Piggott who work at the Charity ADD in Frome voted the sales a huge success. Linda said, "It's fantastic to have these warehouse sales right here in Frome. There are so many genuine bargains and the boots I have bought fit like a glove."

Another customer bought no less than 13 pairs of women’s boots and ladies shoes and left under a pile of boxes! DUO‘s Naomi Rudge served the lady. Naomi said, "I couldn’t believe it when she wanted to try on quite so many pairs. I was just thinking how long it would take to put them away after she’d gone, but amazingly she bought them all. She was thrilled to bits and so was I!"

DUO specialise in beautiful ladies’ calf-fitting boots to fit all calf sizes from 30-50cm and width-fitting shoes in 3 widths. Stores can be found in London, Manchester, Bath and Edinburgh and products can also be purchased through mail order on 0845 0705588 or online at http://www.duoboots.com.

http://www.duoboots.com
orderline: 0845 070 55 88
London, Bath, Manchester, Edinburgh

DUO Press Office
(0117 927 7572

Notes for editors:
DUO can be found on the high street at:
DUO Shop, 33 Milsom Street, Bath
DUO Fitting Room, 25a Savile Row, London
DUO Fitting Room, 6-8 Castle Street, Edinburgh
DUO Shop, 20-22 King Street, Manchester

  • DUO is Europe’s first and leading retailer of perfectly fitting shoes and boots with a 30-year footwear pedigree.
  • DUO's perfectly fitting boots and shoes combine wearable design with on-trend styles for a fit and fashion blend not typically found on the high street.
  • DUO pioneered the concept of calf-fitting boots and now offers the widest selection of sizes and styles on the market place – an unrivalled combination of fit and fashion.

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