Email Marketing Firm Boomerang.com Announces Availability of Social Media Tools That Help Marketers to Unify Two Tactics Increasingly Seen as Interdependent

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Email Marketing Expert David Kearney, CEO of Boomerang, Says Marketers Need Tools Such as These to Chip Away at the Tedium that Can Dissuade Their Departments from Embracing Social Media

Email Marketing Expert David Kearney is CEO of Boomerang, an award-winning email markering firm.

"It's critical for marketers to embrace social media and unify it with other tactics, namely their email campaigns," said David Kearney, email marketing expert and CEO of Boomerang.

(Boomerang.com) Noting that marketers must unify social media and emailing tactics to maximize the effectiveness of their campaigns, email marketing expert David Kearney directed email marketers to tools that integrate social media with email. Among the examples of such tools he cited were offerings from his own firm: Boomerang Hotlinks, a URL-shortening tool; and TwitterBlog, a means to automatically tweet blog entries. These and additional functionalities available from Boomerang make integration of social media with other marketing efforts easier.

"That social media tools are here to stay is a foregone conclusion," said Kearney, CEO of email marketing firm Boomerang. "They're fast becoming some of these most indispensable instruments in the marketer's toolbox. Social media and email are growing more and more interdependent, in fact. Email marketers who continually find ways to combine social media with email outreach will create campaigns that outpace their conventional counterparts."

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Kearney encouraged marketers to take advantage of Boomerang's social media tools, which help them to unify their social media use with their email campaigns. For instance, Boomerang Hot Links shorten URLs quickly and easily for inclusion in updates for social media tools such as Twitter or Facebook. Furthermore, TwitterBlog, Boomerang's tool that enables anyone to automatically tweet blog posts, adds much-needed efficiency to the process of communicating word of blog posts to Twitter.

"It's critical for marketers to embrace social media and unify it with other tactics, namely their email campaigns," said Kearney. "One of the obstacles to this has been efficiency; it can become tedious tending to social media day in and day out. Tools that make this kind of effort is welcome, and Boomerang's do just that."

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Firms of all kinds may try a free email marketing trial (boomerang.com/About-Us/satisfaction-guarantee) of Boomerang's BlastWizard, the email hosting tool voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. Boomerang's email marketing videos are available for free to anyone at any time.

About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

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