Bailey Brand Consulting Honored at Creativity and W³ Awards

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Brand consultancy earns five awards in two design competitions for work on Welch’s, Twinings and Lucid brands

Bailey Brand Consulting was honored with four design awards at the 39th Annual Creativity Awards, and an additional award at the W³ Awards. The award-winning entries feature work for a range of clients, including Twinings, Welch’s and Lucid.

The Twinings USA Website (http://www.twiningsusa.com) received Gold at the W³ Awards and Silver at the Creativity Awards. Bailey redesigned Twinings’ website with more sophisticated graphics and engaging content to solidify Twinings’ position as the tea expert. One example is a section on the site dedicated to “Tea Time,” where content speaks exclusively to the Twinings tea experience and includes recipes for brewing the perfect cup. The creative team also reorganized the navigation and information architecture on the site while providing a more user-friendly interface.

“We’re pleased to have had the opportunity to energize some very prominent brands,” said Steve Perry, Bailey’s creative director. “While our focus is always on doing what is strategically correct for our client’s brands, it is nice to be recognized for doing so with a superior level of creativity.”

Twinings Flavored Black Tea Packaging received Honorable Mention at the Creativity Awards. In the re-launch of the Twinings premium Flavored Black and Chai Tea brands, Bailey succeeded in modernizing the Twinings brand, capitalizing on consumer trends and better communicating the product’s key antioxidant/health benefits.

Welch’s Diet Juice Cocktails Packaging received Silver at the Creativity Awards. Bailey redesigned Welch’s Diet Juice Cocktails packaging to target health conscious women who wanted a flavorful, lower calorie, lighter-tasting juice drink.    

The Lucid Website (http://www.drinklucid.com) received Silver at the Creativity Awards. Bailey’s redesign of the Lucid Absinthe website created a user-friendly, interactive experience that presents the brand in a more visually stimulating, sophisticated manner. An expanded interactive drink section increased repeat visits, a new site map improved navigation, and more relevant content engaged both the business and consumer audience.

This year, the 39th Annual Creativity Awards received thousands of entries from 37 countries and 37 U.S. states. A full list of 39th Creativity Annual Awards winners can be found at: http://www.creativityawards.com/past_competition.html/winners39/CAA39 winners.pdf.

The W³ Awards, which honor outstanding websites, web marketing, and web video, this year received nearly 3,000 entries. A complete list of W3 Award winners can be found at: http://www.w3award.com.

About the Creativity Annual Awards
Established in 1970, The Creativity Annual Awards is based in Louisville, Ky. and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book.

About the W³ Awards
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

About Bailey Brand Consulting
Bailey Brand Consulting (formerly The Bailey Group) was founded in 1984 by Christopher Bailey and today is one of the largest branding and design firms in the Philadelphia area. The firm develops strategic corporate and branding programs, and provides communication and design services for a wide range of national and international organizations, including CIBA Vision, American Standard, Sam’s Club, Johnson & Johnson, Glaxo Smith Kline, Maxell Corporation of America, McCormick and Welch’s, among others. It is a founding member of Global Design Source (GDS), a network of international experts in branding, packaging and product design and has been recognized for its branding expertise through awards and recognition from organizations such as the American Institute of Graphic Design, American Corporate Identity and London International Advertising Awards.

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