15 Great Reasons Why Green Is Still Good

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Author Anna Clark Addresses Confusion on Eco-Issues in Wake of Climategate

I see business as a tool where people can get past ideology to tackle important needs like renewable energy, water conservation, and health.

In the wake of Climategate, many are left to wonder: has the king of green abdicated his throne? While Mr. Gore’s silence on the scandal hangs and the mainstream media appears hesitant to touch it, Climategate is heating up the blogosphere. As more voices oppose the theory of manmade climate change, green advocates are left wondering, “What are we fighting for?” Sustainability expert and author Anna Clark is picking up the baton and running with it. In her open letter to Mr. Gore, Clark shares a handful of the many reasons why green-minded folks should keep the faith.

“I see business as a tool where people can get past ideology to tackle important needs like renewable energy, water conservation, and health,” says Anna Clark, founder of EarthPeople. “The clients I work with tend to be passionate, mission-driven entrepreneurs who are dedicating their time, talent, and resources to further sustainable development.“ Clark’s approach, which she calls “common sense” sustainability, stresses energy efficiency, conservation, clean and renewable energy, healthy eating, responsible consumption, and community. “These are values we can all agree on,” adds Clark, “regardless of our political affiliation. They are also values that will strengthen our country.”

According the Pew Research Center, belief that global warming is occurring had declined from 71 percent in April of 2008 to 56 percent in October. Clark fears that the green movement may suffer in light of this. “This movement started long before Al Gore. It has done much to protect our health and wellbeing, but more remains to be done,” says Clark. “You don’t have to believe in manmade climate change to see that the earth is in trouble. The green movement has the power to transcend the cultural divide that is undermining the fabric of our society.” Among Clark’s reasons for continued action are: safeguarding national security, improving air quality, managing fixed and/or declining natural resources, and exploring new economic opportunities. Interested media are invited to contact her for the complete list or an interview.

Ms. Clark is the author of the popular "Eco-Leadership" series for Greenbiz.com and a featured blogger for Sustainlane.com. She has been interviewed by media outlets such as USA Today, FOX Business News, and Entrepreneur Radio. Her first book, Green, American Style, is scheduled for release from Baker publishing in April 2010.

About Anna Clark:
Anna Clark is president of EarthPeople, a consulting and communications firm that helps clients of all sizes bolster their brands through profitable green strategies. Having started her career as a knowledge management consultant for PricewaterhouseCoopers and IBM, Anna now conducts branding and PR campaigns for companies in the clean technology arena. Anna is a member of the Greenbiz Intelligence Panel and the Environmental Forum for The Dallas Institute of Humanities and Culture. In addition to her work in green business, Anna writes and speaks on topics ranging from corporate sustainability to creation care. She lives in Dallas with her husband Michael and their two children in one of the first residences in Texas to earn a platinum LEED-certified rating from the US Green Building Council. For more, visit http://www.annamclark.com.

Media Contact:
Anna M. Clark
Mobile: 214.597.0367
anna (at) earthpeopleco (dot) com

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