Turn Your Building Product To The Right Channel

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Global Link Solutions (GLS), the building industry strategic consulting firm, has launched a free channel evaluation service aimed directly at helping building product manufacturers and suppliers. Is your product in the right channel? Unfortunately, a large percentage of companies in the building industry don’t know the answer. The complexity of building industry channels makes it daunting to evaluate and understand the pros and cons of the available options.

Global Link Solutions (GLS), the building industry strategic consulting firm, has launched a free channel evaluation service aimed directly at helping building product manufacturers and suppliers.

Is your product in the right channel? Unfortunately, a large percentage of companies in the building industry don’t know the answer. The complexity of building industry channels makes it daunting to evaluate and understand the pros and cons of the available options.

Sean Ryan, President of GLS and former executive at Trex and James Hardie, “In my 20 plus years of experience, I have seen countless products never reach their potential due to a mistake in their channel strategy. There are a lot of innovative, leading edge building products that if they were sold in the right channel with the right strategy would dramatically increase their sales. Our channel evaluation makes sense of the different options, and points manufacturers in the right direction.”

Through the experience of placing products within every channel in North America, GLS has learned the ins and outs, and pros and cons of each of them. The building industry is generally divided into the following channels:

  •     Builder / Contractor Direct
  •     Pro Dealer Lumber Yards
  •     Two Step Distribution
  •     One Step Distribution
  •     Pull Through Sales
  •     Big Box Retailers
  •     Internet Retailing
  •     National Account Programs
  •     Architect Programs

Why is GLS willing to give their vast channel experience and expertise to manufacturers for free? “We have built our business by providing value to our clients and potential clients. Offering a channel evaluation is simply another way for us to add value.” Ryan replied.

To request your free evaluation call 866-813-8264, email channel(at)globallinksolutions(dot)com , or visit http://www.globallinksolutions.com.

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Kyle Ryan
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