Dougherty’s Pharmacy partners with pLD Creative to Develop New Website and Custom Digital Media

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Pharmacy and digital media group release new website with online video functionality, and continued focus on superior customer service.

Dougherty’s Pharmacy, a trusted neighborhood institution in North Texas, has partnered with pLD Creative, a Plano-based digital media agency, to design, develop, and launch a new website for the revered neighborhood pharmacy (http://www.Doughertys.com). Starting with the release of their microsite, focusing on the pharmacy’s 80th year of serving the community, Dougherty’s and pLD Creative will be unveiling new features and a wide range of digital tools over the coming months which will enhance the customer experience.

“In the initial release, we included custom videos about our employees and our 80 years of service, along with an expanded commitment to excellence across the digital landscape,” says David Bowe, CEO of Dougherty’s Pharmacy. “Utilizing digital media is an ideal way to engage and support Dougherty’s loyal customers and extend our services to those beyond our local area.”    

pLD Creative (http://www.pLDCreative.com) designed custom video content and new online tools that will better serve customers and doctors directly from Doughertys.com. One of the benefits of working with pLD Creative is the entire design and film production process is handled in-house. Being able to work directly with the creative force means faster time to market with innovative solutions like the new Dougherty’s educational video series that covers General Health, Nutrition, and Senior Care. Over the next few months new videos and tools will be released on the Doughertys.com site. Additionally, the new website will include interactive tools, online prescription refill, and specialty areas for those in the healthcare profession, including veterinarians.

“pLD Creative is extremely excited to partner with Dougherty’s in the creation of compelling and engaging digital media,” says Kent Potter, CEO of projectLD, parent company of pLD Creative. “Working closely with Dougherty’s allows us to experience their superior customer service firsthand. Together, we are creating new media that builds upon Dougherty’s core values and further enhances the customer experience.”

Additionally, Dougherty’s continues to be a leader in employee training by incorporating projectLD’s customizable online training platform, SpotUniversity.com. Dougherty’s employees will have access to the latest procedures, safety, health, and training information using SpotUniversty’s on-demand, secured training capabilities. Dougherty’s is focused on providing quality services and experiences for both customers and employees. SpotUniversity.com and pLD Creative are part of the projectLD family of companies.

To view Dougherty’s newly designed website, including custom digital media released on a monthly basis, visit http://www.Doughertys.com. For more information about projectLD’s creative media services, visit http://www.pLDCreative.com.

About Dougherty’s Pharmacy

Since its inception in 1929, Dallas-based Dougherty’s Pharmacy has offered a breadth and depth of products and customer-oriented service that is incomparable in Texas. Dougherty’s is one of the oldest and largest retail pharmacies in Texas, and is considered to be one of the 20 largest in the country.

Dougherty’s specializes in sterile compounding, vaccines, nutraceutical offerings and nutritional counseling, as well as a selection of home medical equipment that is unmatched in the city, upscale gifts and cosmetics, home delivery, and much more. http://www.Doughertys.com

About pLD Creative | projectLD | SpotUniversity

pLD Creative, an innovative digital media agency, specializes in the creation of microsites, websites, videos, commercials, short films, digital campaigns, and documentaries. pLD Creative is a proven leader in creating solutions that call people to action, inspire brand loyalty, and generate results. It's the ability to envision, develop and deliver solutions that matters to our clients. http://www.pLDCreative.com

projectLD, LLC, parent company of pLD Creative, was founded in 2007 with the mission to revolutionize the way digital media is used to connect and educate people around the world. projectLD’s highly acclaimed offering http://www.AutismSpot.com revolutionized education and information sharing for the Autism community and grew to include members from all 50 states and over 120 countries in less than one year.

SpotUniversity.com, projectLD’s second release, provides a customizable and dynamic Virtual Learning Environment. Corporations, schools, educators, presenters, coaches, and non-profits benefit from the customizable learning solutions that they create within SpotUniversity.com. To see how your organization can benefit from SpotUniversity visit http://www.SpotUniversity.com

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