Local Marketing Tips from Jivox: Four Killer Marketing Videos to Create on a Budget

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Jivox offers a number of video marketing tools that help small businesses use online video to market their products and services

December 10, 2009 – Online video marketing is one of the most effective ways to connect with new customers, build brand recognition, and boost sales – and many small businesses are beginning to market with video to stay ahead of the competition in 2010.

Jivox (http://www.jivox.com), the leading online video advertising and marketing platform for local businesses, recently announced a number of new video marketing tools that help small businesses easily and cost-effectively create videos to market their products and services. With Jivox, local businesses can create compelling online marketing videos for free, then use them on their websites, in email and other marketing campaigns, as video ads placed on targeted ad networks, and on YouTube and other video-sharing sites.

The sky’s the limit in terms of what types of online marketing videos small businesses can create – from simple 15-second ads to detailed how-to videos, product demos, and more. Many videos are free or very inexpensive to produce and distribute. Here are four marketing videos small businesses can create using only a small handheld camera and, when needed, some simple online editing software.

1. Customer testimonials – Satisfied customers are a major asset, and there are many ways to showcase them using video. One idea is to ask customers to film a short clip of themselves talking about why they like particular products or services, and then post these videos to a web site and YouTube. Links to these videos can also be included as part of an email newsletter or promotional email campaign. Alternatively, customers can film their own testimonials or video product reviews, and then upload them to a consumer review area of a company's site, where they are reviewed for quality then posted.

2. Product demonstrations – Another idea is to use video to show people how a product or service works. Film an employee demonstrating the product, or for destinations like restaurants and hotels, film the environment to give a mini-tour of the space. These demonstrations should be short, to-the-point, and not overtly salesy. Think of these videos as a useful service for customers.

3. Video promotions – In addition to promoting special offers using email or on a web site, video is also a great way to do promotions. Film a short “commercial” of the product, service, or destination to show its great attributes, and add a voiceover telling people about a current special offer, such as a discount, deal, or promotion. To get maximum exposure for the offer, put the video on the web site and on YouTube, include a link to the video offer in an email campaign, and place the video on a targeted video ad network.

4. Branded entertainment – Videos don't all have to be promotion - they can also be fun. For example, a hotel could create a travelogue video of their city, filming local scenery, interviews with café owners, shots of museums; one of the employees could play the irreverent guide. The idea is to place subtle cues about the brand in the video, or just make it entertaining and, at the end, note that it was “sponsored by XX brand” with a link to the web site. To drive maximum sharing, make sure to seed it on YouTube and other video-sharing sites, social networks and Twitter.

For more local business marketing tips, visit the Jivox blog at http://www.jivox.com/blog.

About Jivox:
Jivox makes it easy for businesses to reach local customers with online video marketing. The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more. Jivox provides targeted distribution of video ads through a premium network of over 850 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit http://www.jivox.com.

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Leyl Black

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