300 Million Downloads Later, Greystripe Becomes Largest Mobile Advertising Network for Downloadable Apps and Games

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Greystripe launches first full-screen mobile ad units for Google’s Android platform; Award-winning rich media advertising formats allow brand advertisers to easily reach a large multi-platform audience and application developers to monetize their apps

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“As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers,"said Michael Chang, CEO for Greystripe.

Greystripe, the leading mobile brand-advertising network, announced today it has delivered ads into over 300 million ad-supported games and applications on the iPhone and Java platforms and their full screen ad formats will now be available for the thousands of Android game and application developers with an Android SDK. With the debut of Android 2.0 and rapid growth of handsets operating on the Android OS, Greystripe now offers Android app developers an Android SDK and an opportunity to monetize their applications.

Greystripe’s existing iPhone and java partners, including The Casual Games Network, Adam Schmelzle, and Jump Games, who are already generating high engagement rates with Greystripe’s rich media full-screen iPhone ads, are also using Greystripe’s network for their Android games. Both existing and new developer partners are able to leverage Greystripe’s technology on the iPhone, 1,400 feature phones, and now Android phones.

“After seeing how well our games fared on the iPhone, we have an opportunity to monetize even more with Greystripe, “ said Amit Khanduja, Executive Vice President for Jump Games. “We’re excited about the extended offering on Android and look forward to our continued partnership with Greystripe.”

“Given users reluctance to adopt Google Checkout and pay for apps, the free-ad supported model makes sense for Android,” said Michael Chang, CEO for Greystripe. “As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers.”

Greystripe’s Android SDK supports pre-roll, interstitial and post-roll inventory. Application and game developers can add Greystripe’s Android SDKs and start monetizing their content immediately by signing up at http://developer.greystripe.com/user/new.

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their apps and games, and consumers to play high-quality apps and games for free.

Greystripe's in-app advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 application titles supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at http://www.gamejump.com, and through the iPhone App Store and Android Marketplace.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

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