Bamboo Auto Solutions Brings Social Skills to Car Sales -- Twitter enhancement Added to Web-Based Auto Sales Suite of Tools

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Bamboo Auto Solutions, powered by Travidia Inc., is the Internet-based auto sales solution that changed the face of car sales by bringing auto dealers online and into the future of Web sales. Now Travidia is building on that success by adding the power and popularity of a social media site, Twitter to its suite of tools.

Dealers and resellers could already upload inventories and publish them in minutes

Bamboo Auto Solutions, powered by Travidia Inc., is the Internet-based auto sales solution that changed the face of car sales by bringing auto dealers online and into the future of Web sales. Now Travidia is building on that success by adding the power and popularity of a social media site, Twitter to its suite of tools.

“Dealers and resellers could already upload inventories and publish them in minutes,” says James Green, Travidia’s chief marketing officer. “But now, dealers and resellers can push that content to Twitter at the same time — where they can promote specials, showcase vehicles and even send out invitations to sales events.”

Hundreds of auto dealers have subscribed to the Auto Solution for its surprisingly affordable plug ‘n’ play technology that allowed them and their media partners to create a fully functional mini Web site — and to push ad content to the most popular sales sites like Craigslist with ease, distributing content far more widely than newspapers or dealerships could on their own.

Successful sales are about more than just pushing the content out, recognizing that, Bamboo technology sends e-mail leads directly to dealers, giving them useful details about where the leads come from and thus opportunities for more targeted marketing.

“During the first two weeks of service, we sold two vehicles. The profit generated was enough to cover the cost of a full year of service,” says Dan Hoffenberg of Regal Nissan in Roswell, Georgia. “Bamboo has been great, not only as a low-cost advertising solution but also with offering excellent technical support and great customization. I wish I received this kind of service from my other paid advertisers.”

Users of Bamboo Auto Solution report that anyone who knows how to use e-mail or shop online can set up and maintain a customized Web portal that looks like it was designed specifically for their own company.

“Bamboo Technology, powered by Travidia is cutting edge,” says Green. “Now we’re just moving the edge a little farther out. We know the customers are online, and we know where they’re spending that time. It only makes sense to bring dealers, resellers and customers together in that online environment.”

About Travidia, Inc.
Travidia, Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and local advertisers. Travidia is the parent company to Bamboo Solutions, which will also be launching a Grocery and Home Services Vertical in the 1st quarter of 2010. Travidia, Inc. is a privately held company with corporate offices in Chico, Calif., New York and Georgia. For more information, visit http://www.travidia.com or call (530) 343-6400.

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Linda Senner
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