WhatCounts Launches Industry's First Fully Integrated Video Email Platform - Video Email Offers Potential ROI Increase of 300%

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WhatCounts, a pioneer in the enterprise email category, today announced its latest innovation--Video Mail, the first enterprise-level, email-marketing platform with an integrated video suite. Based upon proven industry standards, Video Mail is tightly embedded within the existing WhatCounts email system and its sophisticated templating engine, available on both the company's ASP platform and the WhatCounts Broadcasterâ„¢ appliance. With Video Mail, airlines can now deliver to customers tempting scenic vistas, designers can showcase runway models wearing the latest fashions, and retailers can demonstrate new gadgets in real life scenarios.

The addition of video to the WhatCounts platform provides a more intelligent, more precise and more persuasive way for marketers to engage with their customers

WhatCounts, a pioneer in the enterprise email category, today announced its latest innovation--Video Mail, the first enterprise-level, email-marketing platform with an integrated video suite. Based upon proven industry standards, Video Mail is tightly embedded within the existing WhatCounts email system and its sophisticated templating engine, available on both the company's ASP platform and the WhatCounts Broadcasterâ„¢ appliance. With Video Mail, airlines can now deliver to customers tempting scenic vistas, designers can showcase runway models wearing the latest fashions, and retailers can demonstrate new gadgets in real life scenarios.

Video email is expected to achieve new performance levels in a category that is already regarded as one of the marketing industry's most effective. David Daniels, principal analyst at Forrester Research and recognized email-marketing guru, has estimated that video email can improve ROI by as much as 300% versus traditional, HTML email.

Based upon the simple-to-use but highly effective click-to-play model, Video Mail utilizes Flash-based videos with smart tags to automatically deliver high quality video. The company also recommends using animated GIF images to indicate the availability of video content. The seamless WhatCounts platform allows marketers to leverage familiar email designs, then incorporate video assets into the template. WhatCounts has also integrated video-specific reporting tools into the system, such as number of viewers and how long a video was watched.

"The addition of video to the WhatCounts platform provides a more intelligent, more precise and more persuasive way for marketers to engage with their customers," said David Geller, CEO and founder of WhatCounts, Inc. "Video is a vital component of WhatCounts' Lifecycle Marketing best practices, which we encourage all of our clients to follow, resulting in ROI that is drastically superior to the cheap, 'spray and pray' model employed by other vendors."

WhatCounts is introducing Video Mail to CEOs and CMOs across the country via an 11-city, seminar luncheon tour beginning in Portland and Seattle on December 9th and 10th, respectively. Space is limited and interested parties should contact the company at events@whatcounts.com to register.

About WhatCounts, Inc.:
WhatCounts is a leader and innovator in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication through RSS and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite enables marketers to build brand loyalty through enhanced communication and analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique BroadcasterTM appliance. With the development of the BroadcasterTM, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate monthly metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms. Founded in 2000, WhatCounts is a private Seattle-based company. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

Media Contacts:
Jennifer Fahey                                                                                                                                                                                         WhatCounts                                                                                                                                    
206-709-8250 ext. 248                                                                            
jfahey (at) whatcounts (dot) com        

Ray Vincenzo
Enthrall for WhatCounts
206-290-4431
rayv (at) enthrall (dot) fm

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