Wadja Makes Networked Activity Hyper-Local and Mobile

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Wadja, a unique social networking site that uses labels to create people-to-topic connections, has introduced a technology innovation that uses basic email to deliver real-time updates to your community. Wadja takes citizen journalism to the next level.

Social Label Network

Absolutely anybody can carve out a niche for themselves in their local area and become an invaluable ‘journalist’ for their neighborhood

Wadja, a unique social networking site that applies labels to create people-to-topic connections, has introduced a technology innovation that uses basic email to deliver real-time updates to your community.

This powerful feature allows users to send email updates to any label directly from (and to), mobile handsets. This creates extreme relevance for instant news updates, and can be highly targeted to any hyper-local neighborhood.

Says Argyri Argyrou, CTO of Wadja, “We’re very excited with this new feature. Mobile community updates takes citizen journalism to the next level. Absolutely anybody can carve out a niche for themselves in their local area and become an invaluable ‘journalist’ for their neighbourhood - while enabling any follower of that label to update it with their own comments and information, creating a local mobile community.”

A label created for a local nightclub, corner shop, or musician can be directly updated from a handset (by opening any email client), while users are on the go. Imagine an unexpected special guest appearance at a neighbourhood pub, a discount at a corner shop, or a surprise incident at a concert… users can update the community that follows their label instantly. Is a favourite coffee shop giving away a free cup? With one simple email, friends and followers will receive an immediate update straight to their handsets.

The innovation lies in its simplicity. No sign ups, no logins, no downloads of APIs, no connections to the Web, no installations on ones phone. By simply sending an email to a label, all one's followers will be automatically updated right away.

Wadja’s labels allow individuals to follow very specific topics and group discussions without all the ‘noise’ usually associated with the Internet and real-time information flow. Communication that takes place under the umbrella of a label leads to a real-time conversation stream focused around an individual or community’s precise interests.

Notes to editors:

About Wadja:
Wadja Media Limited develops services that make the message distribution process easier across multiple devices and platforms. Wadja Media is deeply committed to enhancing the social networking experience by providing mechanisms to deliver real time information across the web and remove the “noise” associated with multiple streams of conversation (labels) by delivering focused social, keyword, semantic value to subscribers (label followers).

Wadja Media Limited owns and operates http://www.wadja.com, a unique messaging service based on shared topics of interest and activities. Use Wadja to update and follow user generated “labels” that focus around specific topics, hobbies or local (real-time) happenings.

Label conversations can take place over the Web, Email and SMS, and the responses are shared between contacts, or privately with a friend.

For details on Wadja.com please see: http://www.wadja.com/about

For more information, please contact:
George Koiliaris
Tel: +30 210 7217 292
Email: g.koiliaris(at)wadja.com

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ALEX CHRISTOFOROU
Wadja Media Ltd
+30 210 72 17 292
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