Swimwear and Swim Equipment Supplier Launches New E-store

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Adolph Kiefer and Associates, Inc. revamped its online store to provide customers with an improved shopping experience.

Adolph Kiefer and Associates, Inc., a leading provider of swimwear, training gear, competitive pool equipment, and safety and rescue products, has launched a new online store. Designed with the end user in mind, the new http://www.kiefer.com provides swimmers, coaches, athletic directors, and facility managers with an improved shopping experience.

The first thing returning customers will notice upon visiting the e-store is a fresh look and feel. Shoppers are welcomed with sharp graphics and bright colors. Large, easy-to-read buttons allow shoppers to navigate through virtual aisles with ease.

The greatest functional improvement to the online store is a new navigation organization. Accessible from any page on the site, the main departments focus on Kiefer’s core product offerings including swimwear and apparel, swim training gear, learn to swim aids, fitness and therapy products, aquatic facility and coaching equipment, and lifeguard swimwear and rescue devices. A special “Kiefer Brand” department features Kiefer brand merchandise from each product category.

The Kiefer e-store also offers new opportunities for interaction between customers and the company. A live chat feature provides shoppers with immediate, one-on-one customer support within the browser environment. According to Jenny Ruffner, Kiefer’s Customer Service Manager, the live chat is doing well. Ruffner contends, “We are receiving a steady flow of chats. In fact, within the first couple of weeks we opened more chat accounts so that we could better service these customers.” In addition to the chat, Kiefer assists shoppers by offering alternative product views and recommending similar products on product pages. At the bottom of each product page, customers have the opportunity to read and write product reviews.

Although fully functional, the new http://www.kiefer.com will remain in a state of development. Kiefer’s e-store manager, Kelli Steenrod, explains, “In order to be successful on the Internet, a company needs to continually monitor trends, research new services and implement those that will best serve its customer base. At times it can be challenging to balance new efforts with the daily tasks associated with managing an e-store of Kiefer’s size. But, due to our web team’s enthusiasm and dedication I am confident that we will continue to provide Kiefer customers with a positive, online shopping experience.”

To celebrate the e-store’s launch, Kiefer is offering free shipping through December 31st on online purchases that ship standard ground. Customers are encouraged to visit http://www.kiefer.com often, as additional specials will be offered throughout 2010. In addition, customers can sign up at http://www.kiefer.com to receive email notifications regarding new products and special sales.

About Adolph Kiefer & Associates, Inc.:
Adolph Kiefer and Associates, Inc. designs, manufactures and sells competitive swimming and triathlon apparel, supplies, and equipment. Kiefer has provided the swim community with many innovative aquatic performance and safety products including the original Wave Eater racing lane, fully customizable starting blocks, lifeguard equipment and apparel, and a complete line of swimwear and goggles. In addition to reaching customers via their mail-order catalog and their online store at http://www.kiefer.com, Kiefer owns and operates eight swim shops including six in Illinois, one in Brown Deer, Wisconsin, and one in Plano, Texas.

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Kerry Andersen
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