Positioning the Key Ingredient Behind a Successful B2B Product Launch, Says PR Expert Wendy Marx

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Award-winning PR expert Wendy Marx to share best practices on B2B PR success for product and service launches in a new webcast to be aired Dec. 17

Although the web 2.0 world has created enormous opportunities for savvy B2B companies to launch a new product or service, B2B PR expert Wendy Marx (http://marxcommunications.com/our-team/) says there is one item that remains the key ingredient behind any successful launch - and it's often forgotten.

The correct positioning of your product or service could make or break its success out of the box - yet many companies don't seem to focus there, Marx said.

"While many more companies are becoming conversant with new media tools like Facebook, Twitter and Digg - which are excellent ways to get yourself noticed and hopefully even go viral - many surprisingly ignore the meat and potatoes of positioning" said Marx, a Fast Company expert blogger and president of award-winning PR agency Marx Communications (http://marxcommunications.com/about-us/). "It never fails to amaze me how many companies are so focused on what a product or service can do that they fail to focus on the why and how."

Marx will discuss the issue of positioning in a webcast, "2009 B2B PR Best Practices: Introducing New Products and Services," at 11:30 a.m. ET, on Thursday, Dec. 17, 2009.

A balanced approach is best, Marx said - one that combines the best of the old and new, mixing new media techniques with traditional practices. Most importantly, she said, your offering has to be matched to what the market is asking for.

You can have the greatest gizmo in the world but if it doesn't resonate with a buyer, what good does it do?" asked Marx. "What's essential is crafting your offer so it entices and persuades - and speaks to real customer needs."

This webinar will show you:

  • The five key steps to take pre-launch
  • Secrets of attracting online buzz.
  • Getting attention from traditional media and how that impacts online buzz
  • Avoiding the most common PR mistakes
  • The key elements in positioning and messaging

To register for the *free* webcast, please go to:

About Marx Communications
Marx Communication is an award-winning B2B public relations and marketing communications agency consisting of senior-level professionals only - with the overhead or lower-level staff of traditional agencies. Since 1993, it has established a track record of effectively telling the stories of B2B companies. Its clients have been featured in media outlets that matter most to them -- - The New York Times, The Wall Street Journal, Barron's, CNBC, Bloomberg News, Bloomberg TV, Fox, Forbes, Businessweek, Institutional Investor, Investor's Business Daily, Financial Times -- and virtually every major business outlet worldwide. For more information, visit http://www.marxcommunications.com. Follow us on Twitter at http://twitter/com/wendymarx.


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