Marketo Elevates Marketing Effectiveness With Expert and Enterprise Services

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New Consulting Services Empower Marketo Customers To Get Even More Value From Their Demand Generation Programs

Marketo is easy to use, but the discipline of marketing is hard and even more challenging in today’s dynamic, Internet-enabled buying environment.

Marketo, the revenue-focused marketing automation company, today announced expert and enterprise services that help customers leverage their use of Marketo to optimize demand generation programs and maximize revenue results. New advanced consulting services complement Marketo’s world-class training, enablement and support offerings and extend access to expertise and best practices beyond its popular Marketo Success Community.

"Marketo is easy to use, but the discipline of marketing is hard and even more challenging in today’s dynamic, Internet-enabled buying environment," said Jeff McCarthy, Vice President of Client Services at Marketo. “With the addition of Marketo Expert and Enterprise Services, we are working in concert with our fast growing community of partners and customers to help improve, expand and exploit the use of Marketo to drive even better business outcomes."

Marketo Services extend the ongoing value of Marketo across global organizations and throughout the enterprise to ensure ongoing lead management success and marketing and sales effectiveness. Marketo experts help translate strategic marketing initiatives into actionable programs and provide valuable feedback on existing demand generation initiatives. They have the experience and domain expertise to help customers respond to competitive threats, assimilate new team members, and quickly adapt to market dynamics.

"The Marketo Customer Enablement and Customer Support teams have been instrumental in my success with Marketo," said Adrienne Kloock, Marketing Coordinator at Qualifacts, a provider of Web-based enterprise software for the behavioral health and human services market. "They help us understand the system, leverage its full capabilities and answer questions about system functionality and campaign strategies as opposed to simply addressing technical issues."

Marketo Consulting Services and Marketo Alliance Partners augment the world-class training, enablement and support services and the passionate Marketo Success Community that have come to define the Marketo experience.

"Today’s marketing challenges extend far beyond a customer’s initial campaign," said Jeff Pedowitz, President and CEO at The Pedowitz Group. "As the Marketo customer community has more than doubled in size, the scope of their demand generation requirements has exponentially increased in sophistication, complexity and urgency. The Pedowitz Group is working closely with Marketo to ensure that customers optimize their use of Marketo and can quickly respond to changing business conditions."

"The ongoing dialogue and best practices that the online success forum fosters are an integral part of what distinguishes both Marketo’s solutions and dedicated user community," said Paul Kuhne, Director of Marketing at eChalk, a SaaS-based organization that pioneered online communications tools to connect K-12 school leaders, teachers, students and parents. “Marketo staffers and fellow Marketo users actively answer questions, share and collaborate – it’s an engaging support system that helps to ensure our marketing automation efforts are as successful as possible."

About Marketo
Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo’s powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' by Salesforce customers on the AppExchange. As of October 2009, more than 300 enterprise and mid-market clients in 12 countries have selected Marketo.

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Laura Mishima

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