We may not be a hair gel product, but we feel the program’s content reinforces our brand’s message perfectly.
New York, NY (PRWEB) December 10, 2009
While some advertisers, like Dominos Pizza, rushed to pull their sponsorship from the controversial MTV program "Jersey Shore,” TMZ reports this morning that one company could not wait to get into the advertising fray. Responding to what the popular website called "a huge opportunity to anyone selling hair gel...," BeenVerified.com thinks its online background checking service is a perfect fit.
"I decided to take the TMZ challenge and fill the void left by the brands that abandoned ship," said Josh Levy, CEO and co-founder of BeenVerified.com. "We may not be a hair gel product, but we feel the program’s content reinforces our brand’s message perfectly." The company allows anyone to research an individual’s background. For example, the website will show any criminal records associated with a specific name.
“The show is perfect, everything that happens reinforces the importance of knowing exactly who is in your life, or worse, your kid's life," says Levy. "The "Jersey Shore" presents the perfect opportunity to educate people why they need BeenVerified. We look forward to being apart of it.”
The company had contacted MTV to inquire about advertising opportunities after reading about the loss of some sponsors on TMZ. An agreement was reached a few hours later. Clearly, two advertisers can look at "The Situation" and see very different opportunities.
Interviews available upon request.