"This campaign is about providing a lighthearted but also enlightening insight into the spending habits of everyday Australians."
(PRWEB) December 10, 2009
Financial comparison website, mozo.com.au, today announced the campaign launch of Mozo’s Race for Vice President, a ground-breaking election campaign designed to expose Australians’ top vices – booze, gadgets, takeaway food, clothes and shoes, coffee and others – and seek out the country’s best candidates to vie for the inaugural Vice President title.
Mozo’s Race for Vice President will run from 10 December 2009 with Australia’s first Vice President inaugurated on Australia Day, 26 January 2010.
Entering the race is simple. Using the mozo.com.au online Vice Calculator™, candidates can find out how much they spend on their vice and then write up a simple campaign promise which will be voted on by the public. In addition to being inaugurated Australia’s First Vice President, the winner will receive a $5000 deposit into a high interest account of their choice selected from mozo.com.au.
Rohan Gamble, managing director of mozo said: “This campaign is about providing a lighthearted but also enlightening insight into the spending habits of everyday Australians.
“And it is staggering how much we do all spend on our vices. For instance, our Vice Calculator estimates that a 25 year old who buys just one coffee a day spends a staggering $75,400 over their lifetime on coffee alone – that’s a lot of lattes that could have been put towards that dream home!”
To find out how much you spend on your vices and enter the Mozo Race for Vice President go to: http://mozo.com.au/vice-calculator.
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