30,000 Foster Children Nationwide Receive New Belongings and Toys Thanks to My Stuff Bags Foundation and Toy Industry Foundation Partnership

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Groundbreaking Partnership Looks Forward to Second Year of Success

The My Stuff Bags Foundation announced that their partnership with the Toy Industry Foundation will reach the goal set by both to send 30,000 My Stuff Bags in the first year of their alliance to children in shelters and foster care nationwide who often arrive with no possessions. This achievement represents an increase of more than 35 % over the number sent for the same period the year before. The trademark blue individual duffels, filled with new belongings, were sent to children in 34 states.

Every year more than 300,000 children in America are rescued from abuse and neglect; often they enter shelters with nothing of their own. This unique partnership, which began in December 2008, was established to increase the numbers of children being reached with My Stuff Bags. Each child’s duffel is filled with essential new items including clothing, toiletries, handmade blankets and a stuffed animal. The My Stuff Bags also include new toys that have been generously donated to The Toy Bank™ (a Toy Industry Foundation program) by toy industry manufacturers.

“Our foundation is so very grateful for the Toy Industry Foundation sponsorship, which includes a grant of $400,000 and 50,000 toys over two years, “ said Janeen Holmes, president and CEO of My Stuff Bags. “We look forward to our second year together, bringing comfort and hope to our country’s most vulnerable children through My Stuff Bags.”

“The Toy Industry Foundation is extremely gratified that our grant and toy donations have enabled My Stuff Bags to serve significantly more abused and abandoned children,” said Jean Butler, the Foundation's Executive Director. "On behalf of the entire toy industry, we're proud to renew our support and expect continued success in this partnership.”

About the Toy Industry Foundation (http://www.toyindustryfoundation.org)
The Toy Industry Foundation is a nonprofit organization whose mission is to bring joy, comfort, and learning to children in need through toys and play. While other organizations provide food, shelter and support services to children and their families, TIF sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives. The Foundation currently fulfills its mission through core programs including The Toy Bank™, public education initiatives, and grants to organizations whose missions are in line with that of the Toy Industry Foundation.

About My Stuff Bags Foundation    (http://www.mystuffbags.org)
My Stuff Bags was launched in 1998 to address some of the immediate physical and emotional needs of children who must be rescued from abuse, neglect and abandonment. Traumatized by the events leading to their rescue, these children often enter shelters and foster care with no belongings. Each individual My Stuff duffel bag is stuffed by volunteers with new items donated by caring people across America, giving children comfort and hope and letting them know that lots of people care about them.

Contact:    
Adrienne Citrin                        
Toy Industry Foundation            
646.520.4863                            

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Audra Shore

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