FooMojo Launches FooPets on Cyworld Social Networking Site

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Company continues Asia-Pacific momentum; signs new licensing agreement to release FooPets social gaming application in South Korea

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Cyworld users are passionate about social interaction and creativity, both of which are key elements in the FooPets social game.

FooMojo, Inc., creator of the world’s most realistic and emotionally engaging virtual pets, today announced that it has signed a licensing agreement with CyWorld, South Korea’s leading social network, blog and online community. Under the terms of the agreement, FooMojo will release a Korean version of its virtual pets social gaming application on the Cyworld social network and enable over 25 million members to download a FooPets puppy or kitten.

“Known for having innovative style and engaging communications tools, Cyworld is widely recognized as South Korea’s premier online community for trusted friendships and creative communication,” said JinYoung Heo, Director of Community Office at Cyworld. “Cyworld users are passionate about social interaction and creativity, both of which are key elements in the FooPets social game. With the unmatched realism in FooPets, our users truly can share with each other the fun of caring for a pet and experience the strong bond that can form only from the emotional attachment of pet ownership.”

FooMojo recently announced a new regional subsidiary, FooMojo Asia K.K., located in Tokyo that focuses on business development partnerships and marketing in Asian markets, particularly China, Japan and Korea. The agreement with Cyworld supports FooMojo’s ongoing efforts to extend global presence in Asia-Pacific and expand the availability of the company’s virtual pets-based social gaming applications throughout the region. In addition to Cyworld, FooMojo recently released the FooPets application on and, two of China’s largest social networking sites with close to 100 million members combined.

“We are very pleased with the progress we’ve made in Asia-Pacific since the beginning of the year and the widespread interest in FooPets we continue to receive from partners in the region,” said Dr. Ron Hornbaker, veterinarian, founder and chief executive officer of FooMojo, Inc. “Cyworld has a long history of delivering new, innovative social games to its users and we look forward to working together in bringing FooPets to South Korea.”

FooPets are the world’s most realistic and emotionally engaging virtual pets. As part of an entertaining social gaming environment fun for users of all ages, FooPets take on their own individual lives and develop unique personalities. They are easy to recognize due to their lifelike appearance and behavior and once adopted, they need daily care and attention and rely on their owners for food, water, playtime and affection.

FooPets are completely web-enabled and they live in favorite online locations across the Internet including Facebook and MySpace profiles and the new Web site. In the Asia Pacific region, FooPets can be found on and, two of China’s largest social networking sites. FooPets are also now available in South Korea on

About FooMojo, Inc.
FooMojo is the creator of FooPets, the world’s most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. As part of an entertaining social gaming application, users of all ages can adopt a FooPet on Facebook, MySpace, and the Web site, with more locations coming soon.

Aimed at enriching the lives of real people and animals with engaging, social game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets could be recreated online. FooMojo’s creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.

Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway and Baseline Ventures. For more information visit

About SK Communications
SK Communications is an affiliate of SK Group, the 3rd largest corporation in Korea, and a direct subsidiary of SK Telecom, the dominant telecommunications provider in Korea with over 50% of market share. A leading online service provider, SK Communications offers a wide range of services including Cyworld (SNS), NateOn (IM), Nate (Portal), etc.

About Cyworld
Launched in 1999, Cyworld is one of the earliest and biggest real-name based social networking service in the world. With more than 25 million registered members, Cyworld users consist of 48% of total Korean population and 66% of all internet users in Korea. Main business model is digital item sales, which includes decorations for “Minihompy” and music.


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