CT-Based Atlantic Outboard, Inc. Honored For E-Tec Sales Excellence

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For the fourth time in as many years, Atlantic Outboard, Inc., based in Westbrook, CT, has received the coveted Evinrude E-Tec National Sales Excellence Award.

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When you put the whole thing in context

For the fourth time in as many years, Atlantic Outboard, Inc., based in Westbrook, CT, has received the coveted Evinrude E-Tec National Sales Excellence Award. The annual honor is awarded to the E-Tec outboard dealer with the year’s best sales and service track records.

Atlantic Outboard President, Mr. Paul Cusson, accepted the plaque at a national dealer meeting held by Evinrude parent company in September, Bombardier Recreational Products, at the Oprey Land Hotel in Washington, DC, in early September. Cusson received the award from E-Tec Northeast Regional Sales Rep, Tom Mason.

“When you put the whole thing in context,” commented Cusson, “it’s an achievement we’re all very proud of. A dealership in a small coastal town in Connecticut, working in a well-defined territory against a relatively short boating season—it feels good that we continue to excel, even by coast-to-coast standards.”

Asked about the dealership’s continued success, even in the midst of a grim economic climate, Cusson sees the award as confirmation of the dealership’s focused mission. “We don’t try to do a lot of things on a mediocre level. We do a small number of things, but we do them at the absolute highest level. From our sales force to our techs, our crew knows E-Tec outboards cold, and this award just confirms our dedication to excellence.”

Founded in 1989, Atlantic Outboard, Inc. is New England’s largest outboard-powered fishboat dealership, carrying a range of boat lines including Hydra-Sports, Eastern Boats, Southport Boatworks, Sea Fox, Maritime, Carolina Skiff and May Craft. The largest Evinrude E-Tec in North America, Atlantic Outboards has won the manufacturer’s coveted Sales Excellence Award every year since 2006, and are also authorized dealers for Honda Marine Power.

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Lara Maskell
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