Houston, TX (PRWEB) December 15, 2009
NASCAR driver, Kristin Bumbera, signs multi-year endorsement deal with Epilady. She will be the personality and face behind the company’s newest product, EPILADY SPEED, a personal electronic hair remover. The national product launch for the new SPEED epilator will be April, 2010.
“Epilady is extremely happy about this partnership with Kristin Bumbera and her racing team." said Amir Abileah, Vice President, EpiladyUSA Inc. "We feel that she is perfect for our launch of a new product aimed at a younger, more beauty-conscious customer. Kristin represents a wholesome role model for our company; one who we feel has a combination of beauty, competitiveness and professionalism. As a young woman competing in a male dominated sport, Kristin has to do more than just go a bit faster than her competition. This is our business philosophy at Epilady, and Kristin personifies it perfectly.”
Driving for Next Generation Racing, Kristin Bumbera will be competing in select races in the NASCAR Camping World Series, the ARCA Series, and late model races throughout the United States during the 2010 season. She began racing go-karts at the age of 8 and now at 22 has already made history in racing with 16 Wins, 52 top 5, and 94 Top 10 finishes. Bumbera was honored as the 2008 NASCAR Drive for Diversity “Participant of the Year”, and is a 2008 graduate of the Lyn St. James Driver Development Program.
“I’m very excited about next season and the opportunity to partner with Epilady.” said Bumbera. “Not only because I use their product, but I’m also getting to put my marketing degree to work as I’ve been able to help launch the new EPILADY SPEED. I’ve been enjoying the whole experience, having input into the design of the product all the way to the packaging process. I'm honored to be working with such a well-known international company which has been around for decades."
EPILADY® 2000 L.L.C. is the company behind the famous "EPILADY®" brand. In 1986 the company launched the first electric hair remover, pioneering the most significant revolution ever in the market of hair removal. Within a short period, EPILADY® secured its leading position in the international Body-Care market and since 1986 has sold over 28 million products. The name "EPILADY®" has become the generic brand name for electric hair removers. The company's product line continues to grow and currently includes ten products.
Contact: Kristin Bumbera Media Relations
Winning Solutions Marketing