Danielson Designs Selects LiquidPixels’ LiquiFire Rich Media Solution

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LiquiFire, the ultimate Dynamic Imaging platform, provides the perfect solution for enabling interactive visualization of customized products for leading personalized gifts company.

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LiquiFire has made possible an exciting interactive design environment for personalized products that we had dreamed about for years!

Danielson Designs, Ltd. and LiquidPixels, Inc. are pleased to announce Danielson Designs’ adoption of LiquidPixels LiquiFire Dynamic Imaging Platform on their recently launched Web site, TheStudio.DanielsonDesigns.com. Danielson Designs is an award winning personalized products company specializing in home décor and gifts. By equipping TheStudio with LiquiFire, Danielson Designs enhanced their customers’ shopping experience with compelling visualization of their custom products.

“LiquiFire has made possible an exciting interactive design environment for personalized products that we had dreamed about for years,” said Danielson Designs co-owner and President, Mark Danielson. “Our shoppers can now create a customized product and purchase that product with confidence knowing exactly how it will look.”

LiquiFire technology allows shoppers to customize any product and see it instantly. “Due to the tight integration between the LiquiFire platform and our back end, it’s basically one touch from the consumer to the person who creates the product,” said Danielson.

Cindy Gall, Danielson Designs’ Director of Information Technology, investigated ways to better showcase the products on their new site. Her goals were to enable more of their product line with individual customization and to improve process time, while simultaneously providing a fun and creative shopping experience.

“The guys at LiquidPixels have been great!” said Gall. “We were able to test LiquiFire in our environment, including preliminary training before we purchased. LiquidPixels’ solution was far more cost effective than every other offering we saw.” In addition to their amazing customer service, Gall was impressed with the ease with which LiquidPixels integrated LiquiFire into their applications and the overall robustness of the technology.

“The learning curve with LiquiFire was very short,” she said. “Anybody with basic knowledge of art or Web design can pick this up quickly.”

LiquidPixels’ CEO, Steve Kristy, was pleased to hear that Danielson Designs was benefiting from the use of LiquiFire. “While Dynamic Imaging technology is rapidly becoming a best practice for leading on-line retailers, it is table-stakes for driving sales of customized products such as those offered by Danielson Designs. When a shopper invests the time to create a special personalized gift, they want the confidence from seeing exactly how the finished product will look prior to placing the order.”

Due to the tremendous response from their customers, Danielson Designs plans to expand the product line on which customers can put their own personal touch. “We have had huge feedback,” Danielson said. “People just fall in love with the site.”

About LiquidPixels, Inc.
LiquidPixels is a leading supplier of advanced on-demand Rich Media solutions. Premium brand companies utilize LiquidPixels as their Dynamic Imaging partner for Personalized Products, Customized e-Mail, Product Configurators, Interactive Zoom, Automated Imaging and Print Production and much more. Built on open standards, LiquiFire seamlessly integrates into existing Web and workflow environments, enhancing product creation and visualization while reducing production costs. LiquidPixels Dynamic Imaging technology is unsurpassed in the industry, as is our commitment to do what it takes to exceed our customer’s expectations and ensure their success. A privately held company, LiquidPixels operates facilities in Rochester, NY, Boston, MA, and Amsterdam, The Netherlands. For more information please visit http://www.liquidpixels.com.

About Danielson Designs, Ltd.
Located in Trinidad, CO, the company was the brain child of Annie and Mark Danielson and was started in 1991 as a way to stimulate the economy of their small town. Danielson Designs caters to the home and gift industry providing products from picture frames and decorative signs to wall vinyl and monograms. In an industry committed to sending jobs to China, Danielson Designs remains 100 percent made in the USA. Danielson Designs has received numerous awards in the past few years such as earning the number one spot for Wall Décor in Giftbeat Magazine two years in a row, named Entrepreneur of the Year in 2009 by Enterprising Women Magazine, and listed at number 33 in the “Top 100 Fastest Growing Wood Manufacturing Companies in the US” by Wood & Wood Products Magazine.

For more information, contact:

David Jones    
LiquidPixels, Inc.
866-808-4937 x319

Michael Butcher
Danielson Designs, Ltd.

LiquidPixels®, LiquiFire®, “Visualizing E-Commerce®,” “Are Your Images Fluid?®,” and “Liquify Your Site®” slogan are all registered trademarks of LiquidPixels, Inc. The LiquidPixels Logo, LiquidPixels’ Three-Pixel Mark, “Liquify,” Assets From Anywhere,” “LiquiFire Blaze,” “LiquiFire Zap,” “LiquidPixels Image Server I,” and “LiquidPixels Image Server IV” are trademarks of LiquidPixels, Inc. All other marks are the property of their respective holders

LiquidPixels’ LiquiFire is covered by patent 7,109,985. Other patents pending.

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Dave Jones
LiquidPixels, Inc.
866.808.4937 ext. 319
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