Adam Lambert Counts Down 2010 and Performs at the Biggest Red Carpet Event on the West Coast to Benefit American Red Cross

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Matthew Gavin, TLK Fusion, Krome Vodka, and Hollywood Studios International Present GRIDLOCK New Year's Eve 2010 at Paramount Studios in Hollywood, CA

Adam Lambert has just signed on to ring in the new decade at the GRIDLOCK New Year's Eve event located at the legendary Paramount Pictures Studio. The mega-draw Lambert will take over the main stage at Midnight with an electrifying performance to kick off the New Year immediately following an amazing Midnight Countdown and Fireworks display…all hosted by the beautiful Pamela Anderson.

Raising the wattage on this supercharged event, which will host 5,000 people, it will also include additional live performances by Kevin Rudolf, Wonderland, Qwes, Dakota Lamas, Far East Movement, and 10 different DJ's and performers on four different stages throughout the New York City themed streets of the historic Paramount Pictures lot.

Festivities will begin at 9 P.M. and will continue until 3 A.M. The entire New York Street back lot facility of Paramount will be turned into "Times Square West" for this one-of-a kind, six square block party. Lucky attendees will party to hours of musical and visual enjoyment while dancing their way through the city streets and celebrating the New Year.

The headlining Lambert will perform an incredible 40 minute set with songs from his debut album, For Your Entertainment. The event is open to the public, but is guaranteed to sell out fast. Tickets begin at $150, which include a bevy of amenities. To purchase tickets or to obtain additional event information, please visit the official website at http://www.GridlockLA.com.

The event is produced and presented by Matthew Gavin Enterprises, TLK Fusion, Hollywood Studios International and Paramount Rocks. Past participants have included Katy Perry, The Killers, Carmen Electra and among others.

For all media and public relations needs, please contact: Talktojuliette(at)TLKfusion(dot)com

Matthew Gavin Enterprises is a well-rounded, influential firm with focused expertise, superior talent, and a personalized approach towards whatever project it takes on. In an era of big agency networks and conglomerates, TheMGE stands out with its unique concepts and creative brand marketing, and conceptual development deals. Projects ranging from Real Estate and Nightclub development deals to producing some of the Nation's largest Holiday Events, MGE is sure to maintain its status as a leader in whatever Industry it chooses to tackle.

Gridlock
Each and every year, Matthew Gavin produces one of the most talked about NYE events in the country that takes place on the world famous Paramount Pictures Studio Lot in Hollywood. The events caters to over 6000 people each year and has been hosted by Pamela Anderson and Carmen Electra featuring live performances by artists like The Pussycat Dolls, The Killers, and Katy Perry. Visit http://www.gridlockLA.com.

TLK Fusion Entertainment is a marketing firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. Founders, Ken Collis and Tracy Keyser, have taken the meaning of "Strategic Partnerships" to a whole new level. By FUSING the brands they work with to respected celebrities and well-known charities, Ken and Tracy have developed a formula that serves up a 3 dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, fundraising, publicity and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting peoples lives.

Hollywood Studios International is a holding company focused on fee-based businesses in the entertainment industry. The company manages a diversified portfolio of companies that benefit from internal synergies while individually thriving in the process of content creation.

KromeVodka is the culmination of a quest to find the world's best vodka. After a yearlong search, it turned out that the best vodka was being hand crafted right here in the United States, in Bend, Oregon. Born of Cascade Mountain spring water and locally grown corn, Krome Vodka starts with superior iingredients. It is then filtered five times through charcoal and crushed volcanic rock. Corn provides the vodka with a heft that can't be found in a rye or wheat vodka and a sweetness that can't be found in potato vodka. The ultra-clean Cascade Mountain spring water and thorough filtration process gives Krome its incredible smoothness. This combination of first-rate ingredients and hand-craftsmanship make Krome Vodka a world-class spirit.

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JULIETTE HARRIS
It Girl PR
310-577-1122
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Annie Chen