Scotsman Guide Announces Circulation-Audit Figures

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The national mortgage-broker publications still reach tens of thousands of subscribers

Scotsman Guide, the leading resource for mortgage originators, announces the recent completion of its biannual circulation audit by the Audit Bureau of Circulations (ABC).

Scotsman Guide Media’s print publications — Scotsman Guide commercial edition and Scotsman Guide residential edition — were found to reach a combined subscriber base of almost 48,000 subscribers in the four-month period ending this past Nov. 30, with more than 19,000 subscribers for its commercial edition and more than 28,000 for its residential edition. In addition, the magazines’ digital editions were found to have a combined circulation of more than 9,600 subscribers.

This is the first year that circulation for Scotsman Guide’s digital magazines was audited. Its print editions have been audited since 2002. Scotsman Guide is dedicated to providing a qualified audited circulation for its print and digital editions for its advertisers, contributing writers and subscribers.

Scotsman Guide’s commercial and residential editions have a highly targeted, niche audience of active mortgage brokers. One subscription per mortgage-broker office is available for each of Scotsman Guide’s print editions. Digital-edition subscriptions are available to all mortgage brokers.

ABC is a nonprofit association of advertisers, ad agencies and publishers that provides independent, third-party circulation audits of print circulation, readership and Web site activity. Visit http://www.accessabc.com for more information.

Scotsman Guide Media publishes a residential edition and a commercial edition of Scotsman Guide, in addition to Scotsman Guide Loan Post and other platforms at scotsmanguide.com. The magazines are also available in digital format at scotsmanguide.com/digitalmag. Each month, the magazines reach tens of thousands of subscribers nationwide. Scotsman Guide is the leading resource for mortgage originators, connecting mortgage brokers with wholesale and commercial lenders.

For more information, visit http://www.scotsmanguide.com or call (800) 297-6061.

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