In just two months after we began using Treepodia's automated online product video platform, our e-commerce sales of products that include video rose 69%
Boston, MA (PRWEB) December 14, 2009
Treepodia, an early market leader in automated online product video technology and services, announced today another successful implementation of its smart video platform. Online retailer BedBathStore.com saw a dramatic increase in online sales just two months after the company began offering Treepodia-generated videos on its bedding, bath and window fashions e-commerce site.
"In just two months after we began using Treepodia's automated online product video platform, our e-commerce sales of products that include video rose 69%," said Mike Reichman, COO of BedBathStore.com. "In addition, customer conversion was up as much as 300% among those who viewed the product videos."
Product Videos a Must-have in Today's Competitive Market
To stay competitive in the e-commerce market and better serve Internet-savvy shoppers of children's home furnishings and accessories, BedBathStore.com wanted to create online videos for its entire catalog of children's products. "Today's moms are highly computer-literate and the amount of online information for kids' products is increasing at a continuous rate," Reichman explained. "We were searching for a cost-effective video solution and chose Treepodia, mainly because it was the only alternative we found that could cover hundreds of items quickly and with relatively low cost, and that also provided ongoing measurement and optimization. Treepodia's automated video platform allowed us to quickly produce effective, quality videos using content from our existing product catalog," he said. "And on top of all that, their customer service is first-rate."
A Full Catalog of Products in 24 Hours
The Treepodia Smart Video Platform eliminates the high initiation costs of producing product videos and enables retailers to cover their entire product catalog with videos in 24 hours - while delivering a guaranteed four-fold ROI. Treepodia's automated video technology uses retailers' existing product images, marketing texts, user reviews, and merchandising rules to create engaging and effective videos, automatically. To ensure ongoing accuracy, the videos are updated on a continual basis to reflect changes in the retailer's catalog including new prices, special offers and additional items.
The Treepodia platform is also unique with its built-in automated A/B testing mechanism. Treepodia produces different video versions per product and tests the effectiveness of each video version; the best performing versions are automatically promoted to ensure the highest conversion rate for specific products.
Treepodia's video platform is helping companies around the globe yield higher conversions and revenues -- and helps build a more loyal customer following.
The Treepodia Smart Video Platform works on a cost per view model, without production fees or contract terms. The system includes a control group, ensuring that retailers pay for performance, hence the dramatic ROI gains.
About Treepodia, Ltd.
Treepodia is the leading video platform provider for online retailers. Founded in 2007 by knowledgeable and experienced e-commerce professionals, the Treepodia Smart Video Platform enables online merchants to cover their entire product catalog with effective and engaging video content in just 24 hours. Treepodia offers a unique cost per view model with ROI guaranteed. Customers include Ice.com, OnlineGolf, Forzieri, EyeBuyDirect, Emjoi, BedBathStore and more.
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