"It has taken some time to finalise this arrangement but we are pleased that Manny is now on the verge of signing on to make great changes for the benefit of his home country”,
Las Vegas, NV (PRWEB) December 15, 2009
The company’s flagship product, a lotion called Elmore Oil, which is used for pain relief for people suffering from arthritis and muscular aches and pains, has been Australias fastest selling topical pain reliever over the last 3 years and is now available in 12 countries around the world, including the Philippines.
The Elmore Oil Company has always been heavily involved in the support of children in the community, with their pioneering program in Australia known as The Future Champions Program being hailed as a breakthrough for individual athletes struggling to make it to the elite level. The Future Champions Program provides financial assistance to young children who have the potential to excel, but are perhaps held back by a lack of finances.
And now the makers of the fastest selling topical pain reliever will team up with a man who is considered by some as the worlds greatest boxer, to help children who may not otherwise have a chance to make it in life.
It all started when the companies managing director, Mark Linford, made his first business trip to the Philippines in November 2007 and was struck by the number of young children on the streets of Manila, forced to beg for a living. “It’s a hard thing to witness”, says Mr. Linford, “and I knew from the first time I visited the country we needed to do something to help. It took a little over a year to get something in place but we now have a trust fund which provides financial help for the children of the Philippines.”
“Initially we set up a pilot program which is being trialed in Ozamiz City, in the southern region of Mindanao, before we launch it around the Philippines. The program is funded from proceeds from the sale of our Elmore Oil in the Philippines, with 10 pesos from the sale of every 50ml bottle going into the fund which is then distributed by the Ozamiz City treasury department to needy street kids to provide education programs.”
While it is still in the trial stage at the moment, it has been quite successful, with the personal endorsement of the Mayor of Ozamiz City, Reynaldo Parojinog. But now with the backing of the Philippines greatest sporting export, Manny Pacquiao,the fund is set to be promoted rapidly around the whole country, working with each of the country’s 14 major regions.
We recognized that within the Philippines Manny Pacquiao is more than just a sports star,” says Mr. Linford. “His image is on the side of buildings and taxi drivers want to talk about him wherever you go.
Having won a world championship in 7 different weight divisions he is one of the best fighters in the history of the sport so we are so honoured to have Manny on board to endorse the Elmore Oil Trust Fund for Street Children.”
Mr. Linford met with Pacquiao in Baguio City to sign off the deal in the Philippines in October, but Manny wanted to wait until after his fight with Miguel Cotto in Las Vegas on November 14th before he would put pen to paper.
“It has taken some time to finalise this arrangement but we are pleased that Manny is now on the verge of signing on to make great changes for the benefit of his home country”, said Mr. Linford.