Mom Leaves Corporate America for Small Business Venture -- Can You Picture It?

Share Article

Earlier this year, Jennifer Furr was like many busy moms in America -- a wife, mother of two, corporate employee, community volunteer and scrapbook enthusiast. But, unlike many moms in this economy, Furr decided to leave her steady job in a sea of cubes to pursue a dream -- bringing a product to market that she couldn’t find in the retail world.

Earlier this year, Jennifer Furr was like many busy moms in America -- a wife, mother of two, corporate employee, community volunteer and scrapbook enthusiast. But, unlike many moms in this economy, Furr decided to leave her steady job in a sea of cubes to pursue a dream -- bringing a product to market that she couldn’t find in the retail world.

Furr founded PictureThatSound to fill an unmet need in the US memory-keeping market. The company’s first product pairs a photo matte with a recordable device for sound. Furr describes being pregnant with her second child and wanting to capture the ultrasound image with the heartbeat sound in her scrapbook album. “There are so many sounds that we take for granted, that we think we’ll always remember. Sometimes I close my eyes and picture a sound in my head, like my toddler’s giggle, my grandmother singing, or even my husband snoring. We provide a product that allows you to capture a photo and an audio snapshot of that memory, all in one.”

Each 5” x 7” PictureThatSound paper card features a creative but simple photo matte with a high-quality built-in recording device. The colorful card gives the memory keeper an inspirational starting point to record sound, add images, embellishments, and handwriting. The result? A unique family heirloom to be used in scrapbooks or as a stand-alone custom piece of art.

The card also features 20 seconds of recording time, archival-quality acid-free and lignin-free paper, an easy-slide battery tray for simple replacement and a pull-tab to prevent accidental over-recording. The archival paper, replaceable batteries, and high-quality memory chip ensure the card will last for generations.

A strict philosophy guides the company’s priorities, including putting customer service and quality first while offering affordable products that women will use in any economy. “My corporate experience taught me that to be successful, you must put yourself in the shoes of your customer,” says Furr. “While walking in those strappy sandals, I realized that many products I’d purchased before seemed fun at the time, but when I returned home, I needed help on how to use them,” describes Furr. “I spent months in manufacturing and lots of hours talking with customers to create a user-friendly product that will ensure the customer will finish her project.”

Furr envisions a pregnant mom taking the card to her ultrasound appointment and then pairing it with the ultrasound pictures. She sees a young man recording his marriage proposal to his new bride and one day sharing it with their children. She also imagines parents recording their son’s first piano recital and pairing that sound with the picture of him in a coat and tie. Customers can visit the PictureThatSound website which features a forum for people to share ideas and gain new ones.

Each PictureThatSound package includes two recordable cards. Themes include pregnancy, birthday, wedding, performance and gender-specific designs for boys and girls. The products can be purchased directly at http://www.picturethatsound.com for $16.99, and orders of two or more include free shipping and handling.

PictureThatSound LLC was founded in 2009 to grow a “customer first” life-experience company that creates, markets and delivers products that help people preserve memories pairing picture with sound. Company creator Jennifer Furr, 38, resides in Raleigh, NC with her husband, Carl, and two daughters, Logan and Addison. Tar Heel born and educated at the University of North Carolina at Chapel Hill, Furr held marketing-communications positions at large corporations in the Triangle including GlaxoSmithKline and Nortel Networks. PictureThatSound is backed by the U.S. Small Business Administration (SBA) and is funded by First Citizens Bank.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Furr
Visit website