VFM Leonardo Selected to Distribute Videos for Accor North America’s Motel 6 Properties

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North American operator of more than 1,000 hotels selects VFM Leonardo for distribution of videos for 142 Motel 6 properties.

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As an economy brand, it is especially important that we show travel shoppers what they can expect when staying at one of our Motel 6 properties and make them feel comfortable and welcome, even before they arrive.

VFM Leonardo, leader in online visual content distribution for hotels, today announced that it has been selected by Accor North America, operator of more than 1,000 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6, Sofitel Luxury Hotels and upscale Novotel hotel locations in the U.S., Canada and Mexico to distribute videos for 142 of their Motel 6 economy hotels throughout the United States across the VNetwork™ - the largest online visual content distribution network for the global travel industry, including all four GDSs as well as Pegasus, online travel agencies Travelocity, Orbitz, Priceline and thousands more.

“As an economy brand, it is especially important that we show travel shoppers what they can expect when staying at one of our Motel 6 properties and make them feel comfortable and welcome, even before they arrive,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We believe that videos are highly influential on travelers’ booking decisions and an effective way to ensure our Motel 6 properties are not overlooked.”

Using the Premium edition of VFM Leonardo’s VBrochure Online Merchandising System, Accor will be able to distribute their videos as well as photos, virtual tours and Flash presentations to the VNetwork within an industry-leading multimedia viewer.

“Video is an effective marketing tool that connects with travel shoppers on a more emotional level than photos and virtual tours and increases their likelihood of booking,” said Paolo Boni, President and CEO, VFM Leonardo. “We believe Accor and Motel 6 will achieve impressive returns by merchandising their hotels with hotel videos in front of in-market travel shoppers across the internet.”

About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico. For more information, visit accor-na.com.

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the U.S. and Canada. For 23 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include Wi-Fi Internet access, free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit http://www.motel6.com

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit http://www.vfmleonardo.com. Follow us on Twitter at http://www.twitter.com/VFMLeonardo.

Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572

*Numbers are approximate and can fluctuate.

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