Hallmark Insights' Employer Survey Reveals Cost-Savings Benefits of Health & Wellness Programs

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A recent survey of Fortune 1000 employers strongly indicates that wellness programs have a positive impact on employee presenteeism and bottom line benefits.

77% of employers reported positively that employees were enthusiastic about health and wellness programs backed by incentives.

A recent survey of Fortune 1000 companies reveals that 78 percent of employers have improved employee participation in health and wellness programs by implementing an incentive program. In the survey, conducted by Hallmark Insights, a leader in incentive-driven health and wellness programs, over 65 percent of employers indicate that implementing a corporate health and wellness program has reduced corporate healthcare costs.

“It’s clear that our survey respondents feel that health and wellness programs deliver bottom line benefits,” said Kimberly Hanson, Vice President of Sales at Hallmark Insights. “Obviously, the benefits of a health and wellness program are derived through employee participation; offering incentives for program participation is a key driver in getting employees engaged in improving their health. In addition to bottom line benefits, health and wellness programs have proven to improve employee presenteeism and are a valuable tool in employee attraction and retention.”

Additional survey findings include:
--    63 percent of employers strongly agreed or agreed that health and wellness programs have improved employee presenteeism.
--    77 percent of employers reported positively that employees were enthusiastic about health and wellness programs backed by incentives.
--    65 percent of employers strongly agreed or agreed that health and wellness programming is a valuable benefit in attracting and/ or retaining employees.

According to recent research from OptumHealth*, compelling communications and incentives are vital to a successful wellness program. In fact, in its study, the use of a $100 incentive for health assessment completion achieved an 85 percent response rate. In contrast, the response rate for a health assessment request without an incentive was 10 percent. The use of a $50 incentive for completion of an online health coaching program produces a 30 percent response, compared to less than three percent response without an incentive.

The survey was conducted by Hallmark Insights from September 2008 through September 2009.

*OptumHealth, White Paper: Best Practices for Creating Successful Wellness Programs, 2009

About Hallmark Insights
Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary of Hallmark Cards, Inc., provides meaningful, memorable and measurable incentive solutions for employee reward and recognition programs, sales and dealer programs, health and wellness programs and consumer programs. For more about Hallmark Insights, visit online HallmarkInsights.com

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Lisa Oster
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